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The Justice League and Time Warner Fight Hunger [with video]

DC Entertainment’s iconic Justice League characters are the face of We Can Be Heroes, a charitable initiative to aid the Horn of Africa that will be supported across all of Warner Bros. Entertainment’s and Time Warner’s businesses and advertising platforms for two years.

Bluefin Labs Raises $12 Million for Social TV Analytics

Bluefin Labs, a provider of social TV analytics technology, announced it has raised $12 million in its second round of venture capital, which was led by Time Warner Investments.

Mvix Device Sends Files to Nearby Phones

Mvix has launched MvixAir, its mobile communications system that responds to its surroundings. MvixAir allows any Bluetooth-enabled device to receive information relevant to where they are.

Katy Perry Turns Sim [with videos]

Wanna play with Katy Perry? An agreement between Electronic Arts Inc. and the pop superstar is creating multiple games within "The Sims" franchise featuring themed in-game content and virtual goods, in addition to showcasing Perry in advertising and marketing.

Starz Takes 'Spartacus: Vengance' to Facebook [with trailer]

Starz Digital Media is alerting fans that Starz will begin showing "Spartacus: Vengeance" on Jan. 27 using a new Facebook game and showings of the initial episode online and on demand.

Clear Channel Rebrands Radio as Media and Entertainment

Clear Channel Radio has rebranded itself as Clear Channel Media and Entertainment, a clear indicator of how important online, mobile and other platforms have become to its business.

Affine Announced $5 Million Funding and Mathieu as CEO

Affine, the contextual targeting platform for video advertising, closed a $5 million round of financing and announced that Michael Mathieu is joining the company as chief executive officer and chairman.

AppTap Raises $4 Million for Monetization Platform

AppTap, the Reston, Va.-based developer of a contextual app recommendations platform and ad network, said on Thursday it has raised $4 million in a new round of funding, led by Syncom Venture Partners.

Vevo Secures Sponsorship for Original Programming

Vevo’s original series "GO Shows," which features live performances by surprise artists, has struck a sponsorship deal with Starburst that will make the program available exclusively at the candy’s Facebook page for its first 24 hours.

It's Showtime for OTT Service TumTiki [with promo video]

Frontier Communications’ over-the-top streaming service TumTiki is offering free online episodes of Showtimes’ "Californication," "Shameless" and "House of Lies." And as if free isn’t a good enough deal, this promotional initiative is also offering unlockable badges and a sweepstakes.