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Millennial Media Sets $75 Million IPO

Millennial Media, the Baltimore-based developer of an independent mobile ad platform, late Thursday filed with the Securities and Exchange Commission (SEC) to raise up to $75 million in a proposed initial public offering (IPO).

Can You Afford to Ignore a $25.1 Billion Industry?

No company involved with entertainment can afford to ignore gaming. Besides the obvious developers, publishers and hardware manufacturers, anyone who controls any kind of intellectual property or who wants to reach today’s consumers needs to look at the opportunities games offer. The first dedicated Games Summit at CES zeroes in on what’s important.

Three Tech Trends People Are Wrong About

IPG Lab, the research arm of marketing and advertising conglomerate IPG Mediabrands, has three anti-predictions to share for 2012. These are basically things that many in the company's field of expertise have got wrong, putting millions of dollars at risk.

Alloy Digital Extends Young Adult Reach by Acquiring Generate

Alloy Digital, the online video affiliate of young adult targeter Alloy Inc., has acquired collaborative media company Generate to create a multi-platform media company. Terms of the deal were not disclosed.

Unruly Gets $25 Million for Viral Video Ads [with show reel]

Unruly Media, the social video technology platform provider behind Old Spice's and several other successful major-brand campaigns, has secured $25 million Series A round of funding from Amadeus Capital Partners, Van den Ende & Deitmers and Business Growth Fund.

Yahoo Defies Predictions, Names PayPal's Thompson as CEO

Yahoo has always been a balancing act between tech and content. Now, years after ending the internal culture clash from having ex-Warner Bros. chairman Terry Semel in charge, Yahoo has gone to the other extreme and named former PayPal president Scott Thompson as chief executive officer.

Citi Lets Facebook Friends Pool Loyalty Points

Citibank’s parent company has developed an original way to use social media as a customer engagement tool. Citi released a Facebook application that ties in with its loyalty reward plan, for the first time making it possible to combine points toward a shared goal – while the company grows a treasure trove of data.

Research: How QR Codes Could Improve [with charts]

New research from Chadwick Martin Bailey found that half of appropriately capable smartphone owners had scanned a QR code, and a fifth of those had gone on to make a purchase. It also pinpointed ways to improve those numbers.

Hearst's Carey Sets Goal of 1 Million Digital Paid Subscribers

Everyone at Hearst Magazines received a letter from company president David Carey that reiterated his ambitious 2012 target of more than a million paid digital subscribers via iTunes, Zinio, Nook, Amazon and Next Issue Media, as well as promising that all sites were fast-tracked for HTML5 transition.

We R Interactive Gets EU Grant for Social Game [with trailer]

Social games publisher We R Interactive has received financial backing from the European Union’s MEDIA program to develop an online music game, provisionally called "I Am Star," which already has investment from a former EMI Music CEO, a co-founder of Working Title Films, the founder of Abbott Mead Vickers BBDO, and other well-connected individuals.