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Xbox Live and MSN Push Boundaries of Sponsored Content

"Your Dungeon, My Dragon" is a new five-episode animated comedy from Adam de la Peña that available on Xbox Live and a dedicated microsite on MSN. According to Microsoft, this is the first time a webseries has been woven together with original games.

Yahoo and Summit Ent. Partner for 'Breaking Dawn'

Team Edward and Team Jacob members are getting encouragement as their anticipation builds for "The Twilight Saga: Breaking Dawn – Part 1," which opens Nov. 18. Yahoo Inc. in partnership with Summit Entertainment has launched an extensive online promotional, broadcast and content experience

Nickelodeon Targets Cross-Platform Moms

Nickelodeon today announced NickMom, a multi-platform destination that will include a two-hour programming block on Nick. Jr. television. The new brand will make its first public appearance Monday, Nov. 14, as a multimedia blog on Nickelodeon's ParentsConnect.com.

AOL, Yahoo and Microsoft Strike Online Ad Partnership

Banding together to take on market leader Google, AOL, Yahoo and Microsoft have announced an online advertising partnership that will allow the companies to offer each other's display ad space to their respective clients.

Shazam Unlocks USA Net's 'Covert Affairs' Content

USA Networks’ spy drama series "Covert Affairs" will be the first show during which viewers can Shazam to unlock exclusive video and photos, along with the new capability to purchase contextually relevant products. Other NBCUniversal properties are expected to follow.

Nook Tablet Comes with Netflix, Hulu Plus and Pandora

Netflix Inc. will be pre-installed on the new Nook Tablet announced Monday by Barnes & Noble Inc., making it simple for Netflix subscribers to watch movies and TV shows on their device. As part of the deal, Barnes & Noble will promote the Netflix application in its stores and through various other marketing activities.

Urban Airship Raises $15.1 Million from Verizon and Others

Urban Airship announced Sunday (Nov. 6) that it has raised $15.1 million in Series C funding from strategic investors salesforce.com and Verizon as well as existing investors Foundry Group and True Ventures, brings the mobile infrastructure and apps company’s total funding to $21.6 million.

Poynt Names Millette President, Bentham Chairman

Mobile local search and advertising company Poynt Corp. announced several changes to its executive suite, including Yves Millette appointed president and Craig Bentham was named chairman of the board of directors.

Kickanotch Mobile Secures $1.1 Million for Management Platform

Mobile media application, marketing and ad network company Kickanotch Mobile secured $1.1 million in initial funding led by 42 Ventures, with participation from unnamed other strategic media and technology investors.

'Parks and Recreation' Takes Online-Only Road Trip [with clip]

Andy and April, the recently married lovebirds from NBC’s hit comedy "Parks and Recreation," have embarked on a cross-country drive. The trip is being documented in an online extension of the show that includes five webisodes, along with an interactive map that showcases user-submitted photos of places along the route.