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Google, Meta, And Amazon’s Next Frontier: AI-Generated Ads
The Verge reports: "Google is planning to use artificial intelligence to help companies create ads, according to a report from CNBC. Internal documents viewed...
Will Sports TV Advertising Return to Pre-Pandemic Form?
The Hollywood Reporter reports: "When it comes to live television, there is perhaps no better sign of a normal spring than a full day...
Why Coca-Cola’s In-Game Flavor Announcement Validates Fortnite as Both an Advertising...
Digiday reports: "Gamers will be able to experience the next Coca-Cola flavor inside Fortnite before it hits real-world store shelves. The beverage brand's use...
Meta Reiterates the Value of Personalized Ad Tracking in New Ad...
SocialMediaToday reports: "Meta is still reeling from the impacts of Apple’s ATT update for iOS, which has seen many users cut it off from...
Goodbye Primetime, Hello IP? Nine Key Takeaways From This Year’s Broadcast-Lite...
Variety reports: "The TV biz did its best to serve up the usual razzle-dazzle at this week’s virtual upfront presentations, tapping stars for extended...
In-Game Ad Platform Gadsme Raises $8M
Gamesindustry.biz reports: "Ad tech platform Gadsme has raised $8 million in a round of seed funding to fuel its in-game advertising efforts. The round...
‘The worlds are meshing’: How streaming is reshaping the TV advertising...
Digiday reports: "The annual TV upfront negotiations no longer revolve around linear TV as they once did. TV network owners and their linear TV...
Sinclair Broadcast Group Aims to Sell Ads Based on Impressions
Variety reports: "Sinclair Broadcast Group said Tuesday it intends to start selling its linear and digital ad inventory based on a “common impression-based currency,”...
The Cases For And Against The Annual TV Advertising Upfront Model
Digiday reports: "Advertisers impacted by the pandemic were scrambling to cancel or push back their commitments, agencies were seeking greater flexibility in their relatively...
Apple closes Chinese App Store loophole, causing thousands of games to...
The Verge reports: "Apple will start removing thousands of games from its Chinese App Store in July as a result of a policy that...
