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Myth Buster: Misconceptions About the Relationship Between Gamers and Brands

Digiday reports: "Gaming has skyrocketed in popularity due to the COVID-19 pandemic. In spite of this boost, however, longstanding misconceptions about gamers and their...

‘De-correlated with Economic Fluctuations’: Despite Pandemic Uncertainty Ahead Advertisers Will Spend...

Digiday reports: "It’s the season for forecasting 2022. With the range of predictions, one is consistent: advertisers will keep spending more than 2020 and...

New York Times to Buy The Athletic Sports Media Company for...

Variety reports: "The Times had reportedly been in talks to buy The Athletic since the spring of 2021. The deal is expected to close...

Twitter Publishes New Guide on What Consumers Expect from Brands via...

SocialMediaToday reports: "Called #RealTalk, the guide is the result of analyzing a decade worth of brand tweets, and user tweets about brands, along with...

Warner Music Launches New Label, Eh Brasil

Music Business Worldwide reports: "The label is focused on the country’s Northeast region, which has a population of almost 60 million and is home...

How Endemic Esports Publication Dexerto is Making a Bigger Play for...

Digiday reports: "In recent years, esports and gaming website Dexerto has seen impressive growth in both readership and social following. Now, it's looking to...

How Roblox’s Layered Clothing Makes the Virtual World Feel More Real...

Digiday reports: "Digital clothing has long been a cornerstone for Roblox's virtual economy, but the platform's new Layered Clothing feature allows users to design...

Metaverse: What’s to Come for E-Commerce?

SocialMediaToday reports: "Meta is not the only company looking toward the metaverse. The new sphere of online interaction has captured widespread attention, and technology...

Why NFTs Should Be Seen as Worldbuilding Opportunities for Brands

VentureBeat reports: "Brands planning to sell NFTs in 2022 face stiff competition and rising holder expectations. Some successful NFT projects like World of Women...

How Quontic Bank’s Metaverse Outpost Demonstrates The Importance Of Brand Utility...

Digiday reports: "Yesterday, Quontic Bank opened its first presence inside Decentraland, with plans to expand the virtual outpost into a bona fide virtual bank,...