The market for streaming video on demand (SVOD) is growing fast. A new report from Research and Markets predicted 306 million homes will use SVOD by 2020, up from an anticipated 161 million by the end of 2015. Moreover, by 2020, global SVOD revenue will reach $26,794 million, which is more than twice the total revenue expected in 2015. Many companies will successfully take advantage of this growing market, but others won’t make the cut. What makes a SVOD business successful?

Twentieth Century Fox Home Entertainment and Taubman Centers have collaborated to establish Fox Movie Mall virtual storefronts, an upgrade from DVD vending machines that incorporate considerable marketing pizzazz for the studio’s Fox Movie Mall app.

Myspace chose 2012 International CES and Panasonic Viera Connect-enabled HDTVs as its first public initiative to become more than a late-night comedian’s punchline, bringing Justin Timberlake on stage to announce the launch of Myspace TV. Viera Connect is Panasonic’s connected TV platform.