Xfire, the social platform for PC gamers, has formed a joint venture with China Youth Goyor Technology (Beijing) Co. Ltd. that will make its service available to a market of 400 million gamers.

Glu Mobile Inc. has acquired rights from Atari that put the freemium game company in control of the hugely successful Deer Hunter brand.

Ellen DeGeneres has invited her entire audience to be her neighbor and join her in helping people in the U.S. and Haiti. While this would raise all kinds of issues in the real world, the campaign is possible through the virtual world of Sojo Studios’ "WeTopia."

Free-to-play social games developer Dragonplay has raised $14 million in Series A funding led by Accel Partners, with participation by Founder Collective and Entrée Capital.

The latest project from Rovio, which was announced at MIPTV on Sunday, is a weekly shortform animation series that may explain why the "Angry Birds" are so angry. Nick Dorra, Rovio’s head of animation (pictured), said the company is going to roll out a weekly shortform animation series later this year.

DeNA Group’s four Mobage networks will offering Disney and Marvel mobile social games to phones worldwide, following an agreement announced jointly with The Walt Disney Co. today.

Hardcore social game developer Kabam announced it has acquired 3D social game developer Gravity Bear for an undisclosed sum.

Seismic Games today released "CelebrityMe," its first title and one designed to shine a spotlight on everyone’s inner star via a social game on Facebook.

Rovio Entertainment, home of the "Angry Birds," has acquired Futuremark Games Studio from its parent company, benchmarking software developer Futuremark.

Warner Bros. Interactive Entertainment has entered into a distribution, sales and trade marketing agreement with Codemasters Ltd. for the Americas. The deal includes all of Codemasters' 2012 titles, including "DiRT Showdown" and "F1 2012."