marketing
Home marketing
Google Debuts Mobile Stock Check Service for Retailers
Mountain View,
Calif. - Google (NASD: GOOG) this week rolled
out a new mobile shopping feature that lets consumers check to see if items
they are interested in...
ViacomCBS Reaches Deal to Sell CNET for $500 Million to Marketing...
Variety reports: "ViacomCBS is offloading CNET Media Group in a $500 million deal with digital-marketing company Red Ventures, which announced the deal Monday."
Read more
UPlay Plus subscription service rebrands as Ubisoft Plus, expands to Stadia...
The Verge reports: "Ubisoft is overhauling its UPlay Plus subscription service with a new name — Ubisoft Plus — and launching integrations with both...
‘More ad dollars move to Snapchat’: Why direct-to-consumer brands eye the...
DigiDay reports: "Direct-to-consumer brands are increasing their spending on Snapchat this year as part of the ongoing push to diversify media budgets. Media buyers...
Apple Plugs Tuesday iTunes Announcement "You'll Never Forget"
Cupertino, Calif. - Apple (NASD: AAPL) is promoting an announcement
scheduled for tomorrow regarding its iTunes service that the company promises
"you'll never forget." "Tomorrow is...
Facebook Users' Brand-Related Posts to Become Ads
Palo Alto, Calif. - Facebook on Wednesday launched
"Sponsored Stories," a new advertising format that culls mentions of
brands in users' profiles, and repurposes them as...
Studio One Networks names Johnson as COO
Studio One Networks today announced that Devin C. Johnson has been named chief operating officer of the company, which specializes in brand-aligned content creation and distribution.
BitTorrent Expands App Studio, Distributes Movie via P2P
San Francisco - File-sharing software purveyors BitTorrent
on Wednesday released an update to its μTorrent application, which expands the
App Studio -- a development framework that...
Telemundo Aims to Widen NBCUniversal’s E-Commerce Efforts
Variety reports: "Watching TV and going to the mall were once separate experiences. But NBCUniversal continues to work to combine them."
Read more
Comcast Delivers Revenue and Earnings Gains Despite Softness at NBCUniversal
Variety reports: "Comcast matched Wall Street’s expectations for its third quarter revenue and beat on earnings per share despite tough year-over-year comparisons for NBCUniversal."
Read...
