It’s no accident that 'Ra.One' is premiering during Diwali, the annual spiritual celebration that starts today for millions of people, since the project is one of the biggest events to hit Bollywood. The science fiction movie uses all of the latest digital technologies to create and promote a tentpole release that marks a bold and ambitious move for the Indian film industry.

Tribune Media Services’ TV information site Zap2it and social TV products and measurement firm SocialGuide have confirmed their strategic collaboration designed to connect with the growing number of people who engage with social media while they watch their favorite shows.

Graffiti is the theme of Coldplay’s concert tomorrow in Madrid, a performance that is the focal point of a multi-platform event from American Express in partnership with Vevo and YouTube.

Pearl Jam, Columbia Records/Sony Music Entertainment and Amazon’s IMDb have opted to debut “Not for You,” a full-length music video directed by Cameron Crowe, on Amazon’s IMDb rather than on a more traditionally music-oriented site.

Rock and Roll Hall of Famers Blondie are connecting directly with their mobile fans, spanning all social networks, following a partnership between social discover app Banjo and The Eleven Seven Music Group to support the band’s current tour and album, "Panic of Girls."

Skanz, a company that sums up anyone’s online identity in a QR code, has partnered with young musician Matt Hunter to demonstrate the company's vision of how their platform could work on a commercial level.

FX and Twentieth Century Fox Home Entertainment are set to release a second screen interactive app on Nov. 1 for fans of FX’s "Sons of Anarchy" that includes shopping, a feature that the network says is a first. It self-synchronizes with the live broadcast and with Blu-ray viewing.

A live symphony concert event tonight in Los Angeles is one of the events marking 25th anniversary of Nintendo’s iconic "The Legend of Zelda." Attendees are encouraged to attend in appropriate costumes, adding to the celebratory atmosphere.

Spike TV and the Consumer Electronics Association announced a partnership that makes Spike the “official entertainment television partner” of 2012 International CES. The network will use the relationship to telecast live coverage from the trade show and to create more than 12 hours of multi-platform coverage under the brand, "CES All Access Live."