marketing
Home marketing
Music Industry Moves: Kingship, NFT Supergroup From Universal’s 10:22PM, Get Their...
Variety reports: "Kingship, the NFT “supergroup” created by Universal Music’s 10:22PM joint venture, will essentially become the Van Halen of the metaverse when they...
The High Cost of Chasing Netflix
The Hollywood Reporter reports: "NBCU’s Peacock and WarnerMedia’s HBO Max are touting notable subscriber gains but also forecasting billions in investment charges to establish...
Disney Stock Hits All-Time High as Analysts Boost Price Targets, Laud...
The Hollywood Reporter reports: "Wall Street analysts on Friday raised their stock price targets for the Walt Disney Co., lauding the streaming content plans...
Facebook, YouTube agree to voluntary anti-piracy measures with UK Creatives
Hypebot reports: "Backed by the UK government, British creative industries, along with several major social media services like Facebook and YouTube, have settled on...
Amazon Adds Overtime Elite Games In Sports Streaming Expansion
Yahoo! Sports reports: "Amazon Prime Video has signed a three-year streaming deal with Overtime Elite (OTE), a pro basketball league and developmental program for...
‘Gain a connection of higher value’: Why average revenue per user...
Digiday reports: "When it comes to direct-to-consumer moves from media owners you’ll often be blown away by the growth numbers. But it pays to...
YouTube Looks To Promote Shorts Via World Cup Activations
Social Media Today reports: "YouTube’s looking to use the FIFA World Cup as another avenue to promote YouTube Shorts via a range of themed...
Instagram Testing Profile Song Feature Internally
CNET reports: "Is it a throwback or the future of social media? Instagram is testing out a new internal feature that would enable users...
LeBron James’ SpringHill Media Company in Talks to Sell Equity Stakes,...
Variety reports: "SpringHill Co., led by LeBron James and Maverick Carter, is in early discussions with a range of potential investors to sell a...
YouTube’s TikTok competitor Shorts will soon let users sample audio from...
The Verge reports: "Being able to sample audio from other users’ videos is one of TikTok’s greatest strengths. It allows memes to percolate across...
