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MLB Offers Free Weekend of Access to At Bat iPhone App

New York - Major League Baseball is offering a free weekend of access to its At Bat 2010 application for the iPhone, iPod touch and iPad...

Alloy Acquires Carnegie Communications

Westford, Mass. - Alloy, a New York-based provider of targeted media and marketing programs, announced today that its Alloy Education division has acquired the operating assets...

MXP4 Nabs $4 Million for Digital Music Marketing, Distribution

Paris - MXP4, a provider of digital music marketing and distribution services, announced on Thursday that it has raised $4 million in a new round of financing,...

Simulmedia Lands $8 Million for TV Marketing Platform

New York - Simulmedia, a media marketing firm that aims to help TV networks improve ratings through more effective commercials, announced on Wednesday that it has raised...

Networked Insights Gets $5 Million for Social Media Analytics

Madison, Wisc. - Networked Insights, a provider of social media analytics, announced that it has raised $5 million in its first round of funding, led by...

CASH Offers Free Song Downloads for Twitter, Facebook Plugs

Los Angeles - CASH (Coalition for Artists and Stake Holders) Music has released a pair of free Web tools that let an artist or record label...

WSJ: Hearst Mulling Acquisition of Digital Marketer iCrossing

New York - U.S. newspaper and magazine publisher Hearst is nearing a deal to acquire digital marketing firm iCrossing for about $375 million, The Wall Street...

MyLikes Raises $630K from Ex-Googlers for Ad Platform

San Francisco - MyLikes, the San Francisco-based developer of a word-of-mouth advertising platform, said that it has secured $630,000 in seed funding from 11 ex-Google employees who...

France's Deezer to Provide Streaming Music to McDonald's

Paris - France-based music streaming service Deezer has signed a deal with fast food chain McDonald's, that will see its Soundeezer unit to provide customized streaming music...

MTV, Electus Team on "Pedro & Maria" Interactive Telenovela

New York - Digital entertainment studio Electus, a unit of IAC (NASD: IACI), and Viacom's (NYSE: VIA) MTV on Monday announced a partnership to develop an interactive telenovela,...