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Virgin Mobile and Whooznxt Book Show Using SocMed

Whooznxt has expanded the opportunities it offers member bands, thanks to a partnership with Virgin Mobile USA. Big Bang Presented by Whooznxt is an original weekly series hosted on Virgin Mobile's Facebook lifestyle portal, Virgin Mobile Live, that showcases a chosen band with exclusive content. The bands will also be featured on Virgin Mobile Live 2.0, Virgin Mobile's streaming music station available on all Android devices.

Zynga Inks Membership Points Deal With American Express

New York - Social games publisher Zynga ("Farmville," "Mafia Wars") on Tuesday announced a partnership with American Express, which will allow customers to use their membership rewards...

NBA Social Media Awards are a first for pro sports [with...

The NBA held its Social Media Awards, a first for any professional sports league, honoring players and teams who have made the most impact on Facebook, Twitter and other social networks.

Netflix Rolls Out to 43 More Countries

Netflix continues its international expansion, bringing its streaming service to 43 countries in Latin America and the Caribbean. The rolling launch campaign began in Brazil on Sept. 5 and will continue for a week.

Fox Movie Mall virtual storefronts offer QR code mobile shopping

Twentieth Century Fox Home Entertainment and Taubman Centers have collaborated to establish Fox Movie Mall virtual storefronts, an upgrade from DVD vending machines that incorporate considerable marketing pizzazz for the studio’s Fox Movie Mall app.

PepsiCo Picks Ten Startups to Mentor

PepsiCo has named the ten European startups that will make up the PepsiCo10, the company’s program for discovering and supporting emerging technology companies. These startups will work on pilot marketing initiatives with some of PepsiCo's leading brands.

NBA Lockout Would Affect Websites

With the deadline looming for an NBA lockout, ESPN.com took a look at the implications for digital media. The league's current collective bargaining agreement is...

YouTube Offers Indie Musicians a Share of Ad Dollars

San Bruno, Calif. - Google's (NASD:  GOOG) YouTube has launched a new program for independent artists looking to make advertising dollars from their music videos and live...

Can 'Bejeweled Blitz' Save Brain Cells?

Testing the “use it or lose it” philosophy, a new research study of 10,000 U.S. adults suggests that playing PopCap Games’ Bejeweled Blitz helps older people feel mentally “sharper” and quicker to see patterns. Specifically, the study found of those who play Bejeweled Blitz regularly, 47 percent of adults over 50 reported feeling sharper while performing other tasks, and 23.9 percent of adults over 65 felt their ability to see patterns improved.

Angry Birds Space promotions are literally out of this world [with...

Rovio’s strategy for today’s launch of Angry Birds Space goes beyond global domination to literally out of this world. Elements include Walmart, Samsung, National Geographic Books, and video from the International Space Station.