Turner Broadcasting is using the talents of Conan O'Brien and other stars from TNT and TBS to get viewers familiar with TV Everywhere, including what it can do and how to connect with it. The spots don't explain the entire process, however, since that would take longer than 30 seconds and is available only to pay-tv subscribers.
Kevin Conroy, president of Univision Interactive Media and Enterprise Development, took five with Digital Media Wire to discuss how Hispanic audiences consume and interact with digital media, and what his strategy is for maximizing the opportunities.
We live in the age of contextual experiences, where digital content is expected to be available on smartphones, smart TVs, tablets and phablets seamlessly, leading to new and exciting content monetization models. But being innovative and extending content to new touchpoints stretches the limits of your CMS, ecommerce systems and functional requirements of data.
The Webby Awards is almost like a yearbook for everyone involved in digital media. Now in its 16th year, the 2012 nominees include Google+, Funny or Die, HBO Go, Spotify, Tim Tebow, Pinterest, Mashable, Twitter, YouTube and Facebook.
As the entertainment world starts gearing up for the Golden Globes, Oscars and other awards shows, Showtime’s "Dexter" can claim a more dubious honor: the chilling drama was the year's most pirated television program.
Men are the target audience for Yahoo's latest slate of original shows, which includes manly advice via Morgan Spurlock, Will Arnett, and Jason Bateman; extreme sports with Sal Masekela; and expertly blowing things up.
Pretty Lights, the electronic dance artist known to his family as Derek Vincent Smith, has partnered with BitTorrent to distribute a specially created bundle of his music to the platform’s millions of users. As with his previous releases, this year-end package is free of charge.
The average eCPM for iPhones is $2.85, followed by Androids at $2.10, according to a new report from Opera that puts iPad at the top of that list.