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Madison Avenue Calls for Seismic Changes to TV’s Upfront Market
Variety reports: "Madison Avenue is calling for a different route for the billions of dollars it sends to TV networks every year. A group...
Disney Wants Advertisers to Buy Hulu, TV Networks Together
Variety reports: "While some other TV companies are trying to get advertisers to spend on the programs they may or may not have in...
How Subscriptions Can Monetize Your Fanbase Through Recurring Revenue
Hypebot reports: "Maintaining steady income as an artist can be difficult, so finding ways to bring in consistent revenue holds a lot of appeal...
ViacomCBS Leaders Talk M&A, ‘Green Shoots’ in Ad Sales and Streaming...
Variety reports: "ViacomCBS president-CEO Bob Bakish told investors on Monday that the company feels no urgency to pursue any major acquisitions at present."
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Emmys: Awards Experts Reassess FYC Campaigns Amid Pandemic
The Hollywood Reporter reports: "With the TV Academy banning the panels, parties and other events that have long been staples of the season, the...
Hollywood’s Top Innovators: 15 People Shaping the Future of Entertainment
The Hollywood Reporter reports: "From the team that made the cross-network 'One World: Together at Home' broadcast possible to the director who cut production costs...
Univision Targets $125 Million in Cost Cuts as Pandemic Hits Advertising
Billboard reports: "Spanish-language media giant Univision Communications, which earlier this year agreed to sell a majority stake to an investor group led by former...
Sensor Tower receives $45m investment
Gamesindustry.biz reports: "Market intelligence firm Sensor Town has received a $45 million investment to accelerate growth and drive innovation."
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Google and Facebook: Digital ad market is avoiding coronavirus disaster
VentureBeat reports: "Reports of the demise of the digital advertising market due to the coronavirus outbreak appear exaggerated as the tech giants dominating the...
Disruptor Beam rebrands as Beamable
Gamesindustry.biz reports: "Disruptor Beam has rebranded itself as Beamable to mark its new direction as a services provider for other games developers."
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