marketing

Home marketing

YouTube Offers Indie Musicians a Share of Ad Dollars

San Bruno, Calif. - Google's (NASD:  GOOG) YouTube has launched a new program for independent artists looking to make advertising dollars from their music videos and live...

Studios, Cable Co.'s Launch $30M Movies on Demand Promotion

Los Angeles - The major Hollywood studios and cable TV providers have partnered on a $30 million national TV, print and online marketing campaign to...

Classmates.com to Pay $9.5 Million to Settle Class Action

San Diego - Online social network Classmates.com has agreed to pay nearly $10 million to settle a class action lawsuit over claims of false advertising related...

USA Today to Be Sold at Starbucks Locations

McLean, Va. - Hoping to boost lagging circulation, Gannett's (NYSE: GCI) USA Today said on Monday that it has struck a deal to begin selling its...

Digital Entertainment, Ad Network RMG Buys Pharmacy TV

San Francisco - RMG Networks, the provider of a place-based network of entertainment and advertising screens, announced on Monday that it has acquired Pharmacy TV, a video...

Google Debuts Mobile Stock Check Service for Retailers

Mountain View, Calif. - Google (NASD: GOOG) this week rolled out a new mobile shopping feature that lets consumers check to see if items they are interested in...

Zimbalam Launches Digital Music Distribution Service in U.S.

Paris - Zimbalam, a unit of Believe Digital that operates a digital music distribution and marketing network, on Friday announced its U.S. launch. The service offers artists...

Viral Music Video Makers OK Go Part Ways With EMI

London - OK Go, the band that made the Rube Goldberg machine music video and recently had a public tiff with record label EMI over the...

Digital Ad Firm Eyeblaster Files for $115 Million IPO

New York - After withdrawing plans for a previous IPO back in 2008, Eyeblaster, a provider of digital marketing and advertising services, announced on Wednesday that it...