Turner Broadcasting is using the talents of Conan O'Brien and other stars from TNT and TBS to get viewers familiar with TV Everywhere, including what it can do and how to connect with it. The spots don't explain the entire process, however, since that would take longer than 30 seconds and is available only to pay-tv subscribers.
Kevin Conroy, president of Univision Interactive Media and Enterprise Development, took five with Digital Media Wire to discuss how Hispanic audiences consume and interact with digital media, and what his strategy is for maximizing the opportunities.
The Webby Awards is almost like a yearbook for everyone involved in digital media. Now in its 16th year, the 2012 nominees include Google+, Funny or Die, HBO Go, Spotify, Tim Tebow, Pinterest, Mashable, Twitter, YouTube and Facebook.
According to mobile research and consultancy firm research2guidance, 2011 saw application download revenues of $ 6.8 billion. Meanwhile, the market for mobile app development services reached $20.5 billion during the same period.
We live in the age of contextual experiences, where digital content is expected to be available on smartphones, smart TVs, tablets and phablets seamlessly, leading to new and exciting content monetization models. But being innovative and extending content to new touchpoints stretches the limits of your CMS, ecommerce systems and functional requirements of data.