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‘The audience is the commissioner’: Decoding the Fortnite effect for marketers
Digiday reports: "A narrative has been allowed to swirl in media circles that Fortnite, Roblox et al., are the social networks of the future."
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Global Ad Market Recovering Faster Than Expected From COVID-19, Says Analysts
The Hollywood Reporter reports: "Global advertising expenditure is set to fall in 2020 as the media industry confronts the coronavirus pandemic, but the overall...
Reddit reveals daily active user count for the first time: 52...
The Verge reports: "Reddit revealed that it now has 52 million daily users, and the number appears to be growing quickly. Reddit told The...
Libra cryptocurrency project changes name to Diem to distance itself from...
The Verge reports: "The Libra cryptocurrency is getting a new name today, Diem, in an effort to show that the project has “organizational independence”...
Facebook Nears Purchase of Startup Valued at $1 Billion
The Wall Street Journal reports: "Facebook Inc. is nearing a deal to buy Kustomer, a startup that specializes in customer-service platforms and chatbots, according...
Spotify Adds Instagram-Like Stories To Playlists
Hypebot reports: "Spotify appears to have decided that we just can’t get enough Stories. The music streamer is openly testing a new Snapchat and...
F3, a Stories-style Q&A app for Gen Z teens, raises $3.9M
TechCrunch reports: "F3, an anonymous Q&A app targeting Gen Z teens which blends a Tinder-style swipe-to-friend gamification mechanic, Stories-esque rich media responses and eye-wateringly...
Facebook Ads Could Be Reaching Saturation Point
The Wall Street Journal reports: "Facebook Inc.’s platforms are starting to feel like homes with too much furniture. It is getting difficult to move...
Snapchat Adds Feature to Spotlight User-Generated Content
The Hollywood Reporter reports: "The social media company will hand out $1 million each day for the best Spotlight posts."
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Snap acquired Voisey, an app to create music tracks overlaying your...
TechCrunch reports: "Snapchat helped pioneer the use of lenses on faces in photos and videos to turn ordinary picture messages into fantastical creations where...
