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Adaptly secures $10.5m to maximize social ads
Social advertising technology company Adaptly has secured $10.5 million in a round led by Valhalla Partners, and also has launched its new Evergreen social ad product.
Jon Hamm and Reggie Watts go viral for IFC show [you...
A video of Jon Hamm and Reggie Watts performing a musical tribute to a sit-com has gone viral, attracting interest to IFC’s upcoming "Comedy Bang! Bang!" show.
Research: video apps may cut in to YouTube viewing [with charts]
Apps made for creating, sharing and socializing around videos may be cutting into user's time spent with YouTube, according to new research from apps analytics firm Flurry.
FTC: Myspace advertisers given personal user information [with copy of settlement...
Myspace and the Federal Trade Commission have agreed a settlement on charges that the social network company misused user information and misrepresented its privacy practices.
Facebook buys Glancee, gains mobile proximity capabilities
Facebook is set to add proximity awareness via its acquisition of Glancee, which lets people get pinged when they’re near someone they’re connected to or with whom they share interests.
Fans.tv expands with launch of social TV platform for viewers
Fans.tv, a social television experience company, has come out of the b2b toolshed with a consumer product that enables viewers to create playlists and engage with other viewers.
Augmented reality app animates 'Amazing Spider-Man' [with demo video]
Fans can get caught up in the web of "The Amazing Spider-Man" before the movie opens on July 3 by using the free augmented reality mobile app from Sony Pictures Entertainment.
LifeStreet in-app and mobile ads get $66M injection from Nautic
In-app advertising firm LifeStreet Media today announced that a single investor, Nautic Partners, has made a $66 million equity investment in the company.
Cuban and Lauder invest $1M in TV app platform Flingo
Flingo has received $1 million from Mark Cuban and Gary Lauder, bringing the TV app company’s total funding to $8 million and helping to bring connected television further into the mainstream.
comScore: 2012 will be the 'social media election'
Digital advertising and social media are playing increasingly important roles in political campaigns, according to a new report by comScore.
