Capital One has integrated itself into three of Zynga’s most popular games, using recognizable elements from its TV commercials to deliver unique freebies and rewards that enhance the game for anyone who engages with them. One of the more innovative features is in "CityVille," where players can place a Capital One branded bank in their personal metropolis. Both companies said this opportunity was the first brand integration of its kind.

Bitly users were confronted today with a bookmarking and social sharing service almost unrecognizable from the link shortener that made its name.

YouTube now offers the cloud-based video editing platform WeVideo, as well as having made a few other tweaks to improve the service. Some of the additional changes include an updated Charts page that makes it easier to find videos of interest, an improved playlist bar that makes video details and controls for visible, and a redesigned end-screen after each video finishes.

PepsiCo has named the ten European startups that will make up the PepsiCo10, the company’s program for discovering and supporting emerging technology companies. These startups will work on pilot marketing initiatives with some of PepsiCo's leading brands.

The NBA held its Social Media Awards, a first for any professional sports league, honoring players and teams who have made the most impact on Facebook, Twitter and other social networks.

Guest reporter Dan Scherlis reports on developments at the fifth MIT Business in Games conference, which was held in MIT’s Media Lab, on the eve of the PAX East gamer expo and crowd-control proving grounds.

Apparently you can’t keep a good hoax down. Once again, spammers and well-meaning users are spreading the falsehood that Facebook intends to start charging. This time the claim is that the social networking giant is going to start selling three different levels of paid service. These rumors circulate every time Facebook makes a significant change, and sophisticated users will recognize some giveaway clues in the wording and instructions. But as everyone knows who does tech support for their extended family, many Facebook users aren’t wise in the ways of the Internet.