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Anheuser-Busch, a Titan of Sports Ads, Launches Streaming Sports Series That’s...
Variety reports: "One of the nation’s most colorful sports advertisers says it plans to launch its own sports-talk show because consumers are growing wary...
Subscription-based streamers outstrip ad-supported services’ share of watch time
Digiday reports: "Ad-supported streaming services have some catching up to do. Subscription-based streaming services, which are largely ad-free, continue to dominate the amount of...
Vevo Partners with Smart TV Solutions Provider Foxxum
Music Business Worldwide reports: "Music video platform Vevo has partnered with Smart TV solutions provider Foxxum, which will make Vevo’s catalog available on over...
Snapchat Publishes New Data on the Rising Effectiveness of 6-Second Ads
Social Media Today reports: "With attention spans declining, and media consumption habits evolving, could 6-second video ads now be more effective than longer variants?"
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ViacomCBS Set to Make First “Unified” Pitch to Marketers
The Hollywood Reporter reports: "To hear ViacomCBS president and chief advertising revenue officer Jo Ann Ross tell it, the 2020 upfront “really has to...
Netflix looking to “do more with interactive entertainment”
Gamesindustry.biz reports: "Netflix is reportedly looking to strengthen its games offering, which could take the form of a monthly subscription to a catalogue of...
YouTube to expand Shorts to the U.S., add 4K and DVR...
TechCrunch reports: "YouTube has a host of big product updates coming this year, and it just detailed a lot of them in a blog...
Roku Adds Apple AirPlay to 4K Devices, Giving Users a New...
Variety reports: "Nearly six months after HBO Max’s launch, Roku still doesn’t have a deal to distribute the WarnerMedia streamer. But now Roku has...
Gen Z Ranks Watching TV, Movies as Fifth Among Top 5...
Variety reports: "Kids these days: They’re just not programmed to watch TV like their elders. Generation Z displays strikingly different entertainment preferences than older...
U.S. “Looking At” TikTok Ban Says Sec. of State Mike Pompeo
The Hollywood Reporter reports: "Sec. of State Mike Pompeo said that the U.S. would "certainly look at" banning Chinese social media apps including short-form...