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Scherlis reports, "Even if you’re not certain what’s meant by the buzzwords “Virtual Reality” and “Augmented Reality”, you have surely heard their growing buzz. This year’s Game Developers Conference includes a two-day VR Developers Conference, and GDC’s Expo will feature at least 4 VR headsets and 70 VR games. While the game industry is consistently an early adopter of new interactive technologies, VR is already a multi-media phenomenon: a "virtual reality experience within Amazon Video" is in development, film festivals are featuring VR movies, and there’s a VR broadcast of the Coachella Music Festival. VR & AR are enjoying rapt attention from both industry press and general news media."
BentPixels reports "We are starting to see major subsets form with in the space. Digital Entertainment is now showcased in various independent verticals. High-quality narrative content, made exclusively for an online audience, has grown as led by innovators such as New Form Digital and Bento Box. Creator-based content models are maturing and evolving, as represented by leading MCNs (StyleHaul, Fullscreen, Big Frame). A recent newcomer, Virtual Reality/Augmented Reality content, seems to be here to stay with its own emerging vertical powered by technology advancement from Nokia (OZO) and creative minds at River Studios, among others."
Perhaps the biggest indication that we are in a truly exciting and transformational time was the final session of the day with Disney’s Chief Strategy Honcho Kevin Mayer, arguably one of the most powerful executives in digital entertainment today. During his tenure, Mayer has overseen Disney’s strategic acquisitions of Pixar, Marvel, Lucasfilm, Club Penguin and Maker Studios and oversees the Disney Accelerator, a program designed to accelerate the growth of startup companies from around the world.
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