Music Business Worldwide reports: “Sony Music Entertainment has partnered with Epic Games to launch an immersive PARTYNEXTDOOR concert experience in Fortnite, debuting Thursday (August 1) at 1 PM EST. The interactive event was developed in collaboration with Sony Immersive Music Studios and OVO Sound, Drake’s label. The virtual experience takes players on a journey from Toronto’s CN Tower to Miami’s South Beach, featuring a custom island designed specifically for the R&B artist.”
