Los Angeles
– Universal Music Group on Tuesday announced a two-year deal with Bally Total
Fitness, to provide MP3 downloads to be used as enticements to acquire new
members, reward loyal members and incentivize employee sales. Under the deal,
Bally agreed to buy 4.5 million downloads from Universal. Next month, most new
Bally gym members will receive 20 music downloads with their Bally membership,
redeemable at a co-branded site accessible via Ballyfitness.com.
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