LATEST ARTICLES

Valve ordered to hand over sales data for Epic vs Apple case

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Gamesindustry.biz reports: “A court has ruled that Valve must provide sales and pricing data to Apple as part of the iPhone maker’s ongoing legal battle with Epic Games.”

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This Week In XR: Sony’s Next-Gen VR, $18M For Interplay XR Training, The Wild Acquires IrisVR Prospect

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Forbes reports: “Interplay raises $18 million to expand XR Training platform for workers in HVAC, plumbing, electrical, facilities maintenance, and energy industries. The system also supports PCs, tablets, and smart phones.”

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‘More ad dollars move to Snapchat’: Why direct-to-consumer brands eye the platform as they diversify from Facebook

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DigiDay reports: “Direct-to-consumer brands are increasing their spending on Snapchat this year as part of the ongoing push to diversify media budgets. Media buyers say spending on Snapchat has increased roughly 10% year-over-year with the platform accounting for anywhere between 10% to 25% of media budgets now.”

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Netflix to Invest $100 Million to Improve Diversity in TV Shows, Films

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Variety reports: “Netflix unveiled its first comprehensive study of diversity and inclusion in its film and series programming, from Dr. Stacy Smith and the USC Annenberg Inclusion Initiative research team.”

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DraftKings Shares Climb After Company Posts Strong Q4 Results, Lifts 2021 Guidance In Show Of Sports Faith

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Deadline reports: “Despite shakiness in the overall sports economy, with declining TV ratings and event revenue due to Covid-19, DraftKings is wagering on the continued health of the sports betting business.”

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AT&T is turning DirecTV into a standalone company

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TechCrunch reports: “AT&T just announced an agreement with private equity firm TPG that will turn DirecTV into a standalone company, albeit one that’s still majority owned by the telecom giant.”

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Paramount+ Draws Mixed Wall Street Outlook After Big Investor Day

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The Hollywood Reporter reports: “Wall Street analysts on Thursday started sharing their takeaways from ViacomCBS’ streaming investor day late Wednesday, which provided more insight into its upcoming Paramount+ service and broader digital strategy.”

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Fandom acquires digital games marketplace Fanatical

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Gamesindustry.biz reports: “Fandom, the Wiki hosting service formerly known as Wikia, has acquired Fanatical for an undisclosed sum.”

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Pepsi and Other Advertisers Back New Content to Lure Binge-Watchers

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Variety reports: “Television commercials have long been one of the media industry’s surest bets — so much so that advertisers around the world dumped a whopping $149 billion on them in 2020, according to estimates from Magna, the large media-buying firm. But Pepsi recently decided to take a gamble on something else.”

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Activision Blizzard’s Call of Duty League Commissioner on Building Sports Teams and Fan Bases of the Future

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The Hollywood Reporter reports: “Ahead of the first Major tournament, Johanna Faries talks highlights from the season so far and the goal to create ritualistic viewing for “highly engaged and interactive” viewers.”

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