Valve ordered to hand over sales data for Epic vs Apple case
Gamesindustry.biz reports: “A court has ruled that Valve must provide sales and pricing data to Apple as part of the iPhone maker’s ongoing legal battle with Epic Games.”
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This Week In XR: Sony’s Next-Gen VR, $18M For Interplay XR Training, The Wild Acquires IrisVR Prospect
Forbes reports: “Interplay raises $18 million to expand XR Training platform for workers in HVAC, plumbing, electrical, facilities maintenance, and energy industries. The system also supports PCs, tablets, and smart phones.”
‘More ad dollars move to Snapchat’: Why direct-to-consumer brands eye the platform as they diversify from Facebook
DigiDay reports: “Direct-to-consumer brands are increasing their spending on Snapchat this year as part of the ongoing push to diversify media budgets. Media buyers say spending on Snapchat has increased roughly 10% year-over-year with the platform accounting for anywhere between 10% to 25% of media budgets now.”
Netflix to Invest $100 Million to Improve Diversity in TV Shows, Films
Variety reports: “Netflix unveiled its first comprehensive study of diversity and inclusion in its film and series programming, from Dr. Stacy Smith and the USC Annenberg Inclusion Initiative research team.”
DraftKings Shares Climb After Company Posts Strong Q4 Results, Lifts 2021 Guidance In Show Of Sports Faith
Deadline reports: “Despite shakiness in the overall sports economy, with declining TV ratings and event revenue due to Covid-19, DraftKings is wagering on the continued health of the sports betting business.”
AT&T is turning DirecTV into a standalone company
TechCrunch reports: “AT&T just announced an agreement with private equity firm TPG that will turn DirecTV into a standalone company, albeit one that’s still majority owned by the telecom giant.”
Paramount+ Draws Mixed Wall Street Outlook After Big Investor Day
The Hollywood Reporter reports: “Wall Street analysts on Thursday started sharing their takeaways from ViacomCBS’ streaming investor day late Wednesday, which provided more insight into its upcoming Paramount+ service and broader digital strategy.”
Fandom acquires digital games marketplace Fanatical
Gamesindustry.biz reports: “Fandom, the Wiki hosting service formerly known as Wikia, has acquired Fanatical for an undisclosed sum.”
Pepsi and Other Advertisers Back New Content to Lure Binge-Watchers
Variety reports: “Television commercials have long been one of the media industry’s surest bets — so much so that advertisers around the world dumped a whopping $149 billion on them in 2020, according to estimates from Magna, the large media-buying firm. But Pepsi recently decided to take a gamble on something else.”
Activision Blizzard’s Call of Duty League Commissioner on Building Sports Teams and Fan Bases of the Future
The Hollywood Reporter reports: “Ahead of the first Major tournament, Johanna Faries talks highlights from the season so far and the goal to create ritualistic viewing for “highly engaged and interactive” viewers.”
