LATEST ARTICLES

VideoAmp, Captify Launch Audience Insight Solution With Integrated Search Intelligence

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TV Technology reports: “Media measurement company VideoAmp and real-time audience and insight provider Captify have unveiled a new solution that provides scalable, identity-based search-lift measurement, linking household-level ad viewership with real-world search behavior. The new integration bridges VideoAmp’s VALID identity graph with Captify’s Search Intelligence and proprietary semantic technology to deliver intent-based insights into ad effectiveness, the company said.”

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Revolut Founder’s QuantumLight Raises $250M To Bring AI Precision To VC’s

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Tech Funding News reports: “When selecting startups, traditional VC firms often rely on intuition, personal networks, and subjective judgments. This process can be slow, inconsistent, and susceptible to bias, making identifying high-potential companies outside established circles challenging. In contrast, QuantumLight leverages proprietary AI systems to objectively analyse vast datasets, pinpointing promising startups through data-driven insights rather than personal instincts.”

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Nintendo Taps Samsung To Make Switch 2 Chips In A Move That Could Ramp Up Production

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VGC reports: “According to Bloomberg, Nintendo has turned to Samsung to make the Nvidia-designed custom processor for the Switch 2 console, in an attempt to speed up production. The publication’s sources say the deal with Samsung means production should be fast enough to make and sell 20 million Switch 2 units by the end of March 2026, with the potential to ramp up even more if needed, depending on assembler capacity.”

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Amazon Music Gets AI-Powered Search Results In New Beta

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Photo by BoliviaInteligente on Unsplash under the Creative Commons License

Engadget reports: “Amazon is updating Amazon Music with a a new “AI-powered search experience” that should make it easier to discover music based on the albums and artists you’re already looking for. The company says the new beta feature “includes results for many of your favorite artists today,” which is to say, not everyone, but it’ll continue to expand to include more over time.”

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AI Entertainment Studio Promise Inks Deal With Google, Raises Investment From Michael Ovitz’s Crossbeam

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The Hollywood Reporter reports: “The AI entertainment studio Promise has secured new investment from a number of high-profile backers, including Google, Michael Ovitz’s Crossbeam Venture Partners, Kivu Ventures and Saga Ventures. Promise launched last year with backing from Peter Chernin’s North Road and Andreessen Horowitz, and was founded by George Strompolos, who was the CEO and founder of creator-centric software and media company Fullscreen; as well as Jamie Byrne, who most recently led creator partnerships for YouTube; and Dave Clark, a filmmaker who uses AI in his work.”

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Nearly Half Of Streaming Subscriptions Are For Plans With Ads

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The Verge reports: “Ad-supported tiers are proving to be popular with streaming customers. New data from subscription analyst firm Antenna shows that 46 percent of Discovery Plus, Disney Plus, Hulu, HBO Max, Netflix, Paramount Plus, and Peacock subscribers in the US are paying for ad-supported plans, and that around 75 percent of subscribers have at least tried them.”

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Activision Is Pulling Call Of Duty: Warzone Mobile From iOS And Google Play Stores

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Photo by Eugene Chystiakov on Unsplash under the Creative Commons License

GameSpot reports: “Just a little more than a year after releasing Call of Duty: Warzone Mobile, Activision is ending its support for the game, which includes removing it from the Apple App Store and Google Play stores. Activision made the announcement with a written statement on X (formerly Twitter). “Going forward, we will be streamlining the scope of the game,” Activision wrote.”

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YouTube Shorts Revenue Now Matches Long-Form YouTube Content

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Photo by Javier Miranda on Unsplash under the Creative Commons License

RouteNote reports: “Last week, YouTube CEO Neal Mohan revealed that YouTube Shorts now brings in the same ad revenue per watch hour as long-form videos in the US, and even surpasses it in some countries. The announcement came during YouTube’s ad pitching conference in New York, highlighting the platform’s potential for advertisers.”

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Reddit Provides Insights Into The Power Of Communities In Driving Purchase Behavior

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Photo by Brett Jordan on Unsplash under the Creative Common License

Social Media Today reports: “Reddit has published a new research report, in conjunction with Sensor Tower and Adjust, which looks at the power of Reddit communities in influencing purchase behavior, either direct or via third party apps, based on analysis of mobile data and Reddit interactions.”

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‘Sesame Street’ Heads To Netflix With Streaming Deal For PBS Children’s Series

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Photo by boliviainteligente on Unsplash under the Creative Commons License

Deadline reports: “Sesame Street has a new streaming home. Netflix has picked up the children’s series, which will make its debut on the streamer later this year with an all-new, reimagined 56th season — plus 90 hours of previous episodes — available to audiences worldwide. Netflix is coming on board after HBO Max opted not to renew its Sesame Street streaming deal at the end of last year.”

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