LATEST ARTICLES

TikTok Joins The AI-Driven Advertising Pack To Compete With Meta For Ad Dollars

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DigiDay reports: “TikTok’s cultural clout is undeniable, but the ad dollars? Not quite there — yet. That’s where Smart+ comes in — TikTok’s answer to Google’s Performance Max and Meta’s Advantage+, the AI-powered ad-buying tools that promise to make campaign management effortless, paving the way for marketers to spend their ad dollars more liberally.”

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Spotify Explores Gen-Z Trends: Blendships, Mainstreaming And More

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Music Ally reports: “Spotify has published a report digging into trends around Gen-Z and their relationship with music. And yes, cynics, the upshot of all this is that there are loads of Gen-Z listeners who love Spotify so advertisers should advertise a lot more on Spotify. But beyond the obligatory pitch to brands there are some interesting points for music people to think about.”

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Third Dimension AI Raises $6.9M To Build Game Worlds With Generative AI

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GamesBeat reports: “Third Dimension AI raised $6.9 million to enable game developers to build 3D game worlds using generative AI. The capital will be used to expand the Third Dimension team, further train generative AI models that convert 2D (images/video) to 3D and to bring to life Third Dimension’s vision of becoming the leading 3D generation company, said Tolga Kart, CEO of Third Dimension, in an interview with GamesBeat.”

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Adobe Content Tool Helps Protect Art From AI Training—But Will It Work?

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PC Mag reports: “Adobe has announced a new web app, dubbed Adobe Content Authenticity, that image creators and artists can use to label their work with the goal of retaining artists’ authority online. It’s also launching a companion Chrome extension that lets internet users check any webpage for existing labels on content.”

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European Streamer SkyShowtime To Launch Premium Tier

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The Hollywood Reporter reports: “SkyShowtime, the European streaming joint venture of Comcast and Paramount Global, on Tuesday unveiled the upcoming launch of a new advertising-free premium plan, which will be offered alongside its existing “Standard With Ads” and standard, previously named “Standard Plus,” plans.”

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Meta Debuts New Generative AI Tools For Video-Based Ads

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siliconANGLE reports: “Meta Platforms Inc. today said it’s rolling out a full-screen video tab on Facebook and Instagram in recognition of the fact that its users spend more time watching videos than anything else on its platforms. And with that, it’s also looking to help advertisers with the launch of a range of new ad formats specifically for video-based content.”

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Meta Previews ‘Movie Gen’ AI Video Creation Tool

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Social Media Today reports: “Get ready for the next wave of AI generated content, with Meta unveiling its latest video generation tool, called “Movie Gen,” which will soon be available in its apps. Yes, you’ll soon be able to create your own videos of baby hippos, or actors eating spaghetti, or whatever you like, which you’ll then be able to share to your feed. Or, like Meta CEO Mark Zuckerberg, you’ll be able to depict yourself in unreal situations.”

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Nvidia Just Dropped A Bombshell: Its New AI Model Is Open, Massive, And Ready To Rival GPT-4

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VentureBeat reports: “Nvidia has released a powerful open-source artificial intelligence model that competes with proprietary systems from industry leaders like OpenAI and Google. The company’s new NVLM 1.0 family of large multimodal language models, led by the 72 billion parameter NVLM-D-72B, demonstrates exceptional performance across vision and language tasks while also enhancing text-only capabilities.”

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Warner And Meta Strike Multi-Year Licensing Deal Covering Instagram, Facebook And For The First Time…WhatsApp

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Music Business Worldwide reports: “Warner Music Group has become the latest major music company to strike a fresh multi-year licensing deal with Facebook parent company, Meta. The new agreement includes Meta properties Facebook and Instagram, plus Messenger, Horizon, and Threads.”

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Amazon Merges India’s MX Player Into Free Streaming Service – Global Bulletin

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Variety reports: “Amazon India has completed the deal to acquire assets of MX Player, including its app, and is combining it with its AVOD platform Amazon miniTV to create a new free streaming service called Amazon MX Player. The merged platform has over 250 million unique users in India, according to Amazon.”

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