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Why The Hollywood Reporter Is Changing Its TV Ratings Coverage

The Hollywood Reporter reports: "With morning numbers giving a less complete snapshot of viewing than ever, a new approach is overdue." Read more

Patreon Is Now A $1.2B Unicorn

Hypebot reports: "Musician and creator fan patronage platform Patreon is now officially a unicorn. A new Series E fundraise of nearly $100 million at...

How ‘Tenet’ and ‘Mulan’ Could Shape the Future of Blockbuster Movies...

Variety reports: "The future of film in an age of plague may be crystallized this weekend. That’s because after numerous delays and months of...

Unity files for IPO, reveals $163 million loss for 2019 and...

VentureBeat reports: "Unity Technologies has filed for an initial public offering to help its business of making it easier for developers to create video...

As Fall TV Premieres Are Scrambled by COVID, Network Marketers Adjust...

Variety reports: "With the kids back in school and Labor Day fast approaching, this is traditionally the time of year when the networks kick...

Netflix, Microsoft And Verizon Rated “Top Buy” This Week By AI

Forbes reports: "In the last week, we saw the markets close at another all-time high. They were lifted by Apple which surged on 5.1%...

Former eOne Strategy Chief Peter Micelli Launching Management Firm With Several...

The Hollywood Reporter reports: "Peter Micelli, a former TV lit agent at CAA who most recently was chief strategy officer of television, film and...

Entertainment Industry Winners And Losers From COVID-19

Forbes reports: "Let’s take a look at the entertainment industry winners and losers from COVID-19, starting on a happy note with the winners." Read more

ViacomCBS Looking to Sell CNET for $500 Million to Digital-Marketing Firm

Variety reports: "ViacomCBS wants to offload CNET, the tech news and reviews division of CBS Interactive, and the media conglomerate is in talks to...

ViacomCBS to Launch Connected Video Advertising Platform EyeQ

The Hollywood Reporter reports: "Marketers using the platform will be able to buy connected video ads from the CBS TV network, Comedy Central, BET,...