marketing
Home marketing
Endless AI-Generated Spam Risks Clogging Up Google’s Search Results
The Verge reports: "Over the past year, AI systems have made huge strides in their ability to generate convincing text, churning out everything from song...
International TV Newswire: SVOD Summer, HBO Casts, Netflix Shoots in Africa
Variety reports: "In this week’s International TV Newswire SVOD original content stakes a claim to screens large and small, HBO Latin America announces castings, Netflix gets to work...
Why The Rise Of Social Commerce Is Inevitable
Forbes reports: "The line between social media and e-commerce is increasingly becoming blurred, commonly known as social commerce. The sheer amount of time spent...
Mailchimp Created an In-House Entertainment Studio That’s Working With WME, Vice...
Variety reports: "Can Mailchimp — yes, the email-marketing services provider — produce a series as entertaining and engaging as anything on TV or Netflix? That’s the...
Broadcasting Upfronts 2019: What We Heard And What We Still Need...
Forbes reports: "Factions of the media and advertising world have been presaging the end of the television advertising upfronts for decades. It hasn’t happened...
Mailchimp expands from email to full marketing platform, says it will...
TechCrunch reports: "Mailchimp, a bootstrapped startup out of Atlanta, Georgia, is known best as a popular tool for organizations to manage their customer-facing email...
Discovery U.S. Ad Revenue Rises as Prices, Digital Outweigh Audience Drop
Hollywood Reporter reports: "Discovery Inc. on Thursday reported a swing to first-quarter earnings that exceeded Wall Street expectations and recorded higher U.S. advertising revenue."
Read...
Former Roku Execs Launch Smart TV Advertising Network
Variety reports: "Two former Roku executives are getting ready to compete with their old colleagues in the TV advertising space: Steve Shannon, formerly senior vice president...
Niantic Launches ‘Pokemon Go’ Photo Contest
Variety reports: "A “Pokémon Go” photo contest kicks off next week giving contestants a chance to show off their favorite Pocket Monster buddies for...
Netflix Plans Awards Magazine Before Emmys – Report
Deadline reports: "Netflix is planning its first magazine, according to a Bloomberg report. The awards-oriented publication, tentatively named Wide, will reportedly promote the streaming giant’s...
