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Ingrooves Just Won Patent for New Marketing Techt That it Says...

Music Business Worldwide reports: "Ingrooves’ new patented tech fuels its proprietary Smart Audience advertising solution, which is able to identify “high-value” streaming audiences for...

When it Comes to NFTs, Brands Should Prioritize Utility Over Headlines...

Digiday reports: "Brands are all in on the NFT craze. In recent months, pitches for various NFT activities have ramped up at brands like...

Video Games Are an Important Music Discovery Tool for Gen Z,...

Billboard reports: "Twenty-eight percent of Gen Z music listeners use video games to discover new music, making it just as popular as television among...

Publishers tap blockchain technology for new revenue possibilities, like sponsorship sales

Digiday reports: "Publishers are beginning to mine their blockchain experiments, like non-fungible tokens (NFTs), for ad sales opportunities." Read more

With Nielsen Under Scrutiny, NBCU Wants to Build New Measurement System

Variety reports: "The TV industry has for decades relied on a single yardstick: Nielsen ratings. Now NBCUniversal has suggested it may have to accept...

Afterparty, A Blockchain Startup Led By Former Disney Exec David Fields,...

Deadline reports: "Afterparty, a decentralized offering that aims to strengthen ties between fans and creators, has launched a beta version of its events platform." Read...

Esports orgs and their sponsors focus on wholesome brand activations to...

Digiday reports: "To win over fans who are skeptical of corporate influence, esports organizations and their brand partners are rolling out activations that engage...

Interactive Virtual Concerts: music + gaming is now more than just...

Hypebot reports: "Pandemic accelerated growth in digital/virtual events also revealed strong Fornite fueled interest in new ways to combine two fan obsessions: music +...

Serenade Pledges To ‘Demystify’ NFTs With Eco-friendly Platform Launch

Music Business Worldwide reports: "Music tech company Serenade has launched a new NFT marketplace, which it says is artist and fan-centric, eco-friendly and 'aims...

TikTok Announces New Partnerships with Vimeo and Canva to Streamline Content...

SocialMediaToday reports: "TikTok has announced new partnerships with both Vimeo and Canva to provide more ways for marketers to build better campaign creative in...