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Translation, UnitedMasters Combine for New Brand-Marketing Initiatives Under Ex-Nielsen Exec Damian...
Variety reports: "Two businesses founded by former music-industry exec Steve Stoute — marketing technology agency Translation Enterprises and artist services firm UnitedMasters — are...
Facebook’s New Branding Distinguishes App from Acquisitions
TechCrunch reports: "Facebook wants more people to know it owns Instagram, WhatsApp, and Oculus while still maintaining a distinct identity for its main app."
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How HBO Max May Approach Its Global Rollout
Hollywood Reporter reports: "The streamer will arrive in Latin America and Europe in 2021, but WarnerMedia will be "leaning on our licensing relationships with...
How Disney Plus, HBO Max, Peacock Are Banking on Splashy Movies...
Variety reports: "It seemed like any other movie premiere. Journalists and photographers swarmed the red carpet as stars Tessa Thompson and Justin Theroux smiled...
Eleven Seven Label Group Rebrands as Better Noise Music
Billboard reports: "Eleven Seven, the rock-centric label group and multimedia company founded by Allen Kovac in 2006, relaunched Tuesday (Oct. 29) in a move...
Top TV Station Owner Nexstar Redefining Ratings In Advertising Deals, Adding...
Deadline reports: "Nexstar, the No. 1 owner of local TV stations, is making a significant shift in its approach to negotiations with advertisers, ditching...
Redbox Forms Division to Fund and Acquire Original Content, Led by...
Variety reports: "Redbox, the DVD-kiosk and digital on-demand network, is opening its checkbook to acquire and produce original TV shows and movies."
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Charter CEO: Content Companies Starting to Recognize Threats of Piracy, Password...
Hollywood Reporter reports: "Cable operator Charter Communications, in which John Malone's Liberty Broadband owns a big stake, on Friday reported that it lost 75,000...
NBCUniversal’s Steve Burke on Streaming Wars: ‘This Is a Moment in...
Variety reports: "NBCUniversal chief Steve Burke predicts that things are going to get even more intense among the media and tech giants launching streaming...
Artists Can Now Pay To Promote New Releases On Spotify Including...
Hypebot reports: "Spotify announced today that artists and labels will be able to buy paid placements across both its paid Premium and free ad-supported...
