brands

Home brands

‘Go where their audiences are’: Why some brands are ‘prioritizing TikTok’...

DigiDay reports: "When it comes to influencer marketing some brands — particularly those targeting Gen Z — are starting to consider using TikTok creators...

Apple Music Unveils High-Quality Audio Option; Amazon Expands Its High-Def Plan

Variety reports: "One thing we did not expect to see on this Spring Monday morning was a high-quality audio duel between two of the...

Roku Q1 Active Account Growth Slows, Revenue Booms 79%

Variety reports: "Roku gained 2.4 million new active accounts for the first quarter of 2021, showing that the pandemic-driven streaming momentum that buoyed its...

Verizon Selling Yahoo, AOL and Media Assets for $5B to Private...

The Hollywood Reporter reports: "Verizon is exiting the media business. The telecom giant is selling Yahoo, AOL and the remainder of its Verizon Media...

Sony’s Doubled Profits Driven By Games, Music and Film

Variety reports: "Music, games and pictures all contributed to a doubling of full year net profits at Sony, the Japanese electronics and entertainment group,...

Mighty Networks raises $50M to build a creator economy for the...

TechCrunch reports: "Mighty Networks, a platform designed to give creators and brands a dedicated place to start and grow communities, has closed on $50...

ABC Sells Out Ad Inventory for the Oscars

The Hollywood Reporter reports: "Disney, Warner Bros. and Apple are among the advertisers, with upcoming movie trailers set to be introduced by their stars." Read...

Backed by Nas and Dapper Labs CEO, SportsIcon launches to deliver...

TechCrunch reports: "Non-fungible tokens (NFTs) have a natural fit with sports memorabilia, another category of speculative asset whose value is primarily dependent on the...

Silicon Valley-Backed Creator+ Sets Team Behind New Digital Studio

The Hollywood Reporter reports: "The media startup, co-founded by YouTube vet Benjamin Grubbs and tech veteran Jonathan Shambroom, will see digital media vet Adam...

Can “One Hulu” ad campaign boost service’s default service status?

nScreenMedia reports: "Disney is trying to convince streamers that Hulu should be their default service with a new ad campaign, “One Hulu.” But to...