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Pinterest Tests New Full-Screen, Vertical Scrolling Feed for Pin Discovery

SocialMediaToday reports: "It seems that Pinterest is the latest social media app looking to lean into the TikTok-inspired trend of a scrolling, vertical feed...

Why esports companies are leveraging Snapchat to reach mobile gamers

Digiday reports: "Like other popular social media platforms, Snapchat has boomed during the COVID-19 pandemic. With mobile gaming and esports on the rise, esports...

Global Mobile Games Market Generates $7.7bn in August

Gamesindustry.biz reports: "Market analyst firm Sensor Tower reports that for the month of August the global mobile game market generated $7.7 billion in player...

Video Games Are an Important Music Discovery Tool for Gen Z,...

Billboard reports: "Twenty-eight percent of Gen Z music listeners use video games to discover new music, making it just as popular as television among...

Verizon Extends NFL Tech and Marketing Partnership With 10-Year Deal, Telco...

Variety reports: "Verizon and the NFL extended their longstanding relationship with a 10-year marketing and tech deal — but the telco is no longer...

In Asia and beyond, mobile gaming is on the rise —...

Digiday reports: "Though the mobile gaming market is dominated by casual players, competitive mobile gaming is slowly growing into a significant facet of the...

Mobile Giant Jam City Acquires Game Studio Ludia for $165 Million

The Hollywood Reporter reports: "Mobile games company Jam City revealed on Wednesday that it has acquired Canadian game development studio Ludia for $165 million....

Odeeo Raises $1m for “Non-disruptive” Ads for Mobile Games

Gamesindustry.biz reports: "The company's audio ads aim to avoid disrupting gameplay. Audio ads platform Odeeo has raised $1 million to further develop its offering." Read...

Pixalate Tunes into $18.1M For Fraud Prevention in Television, Mobile Advertising

TechCrunch reports: "Pixalate raised $18.1 million in growth capital for its fraud protection, privacy and compliance analytics platform that monitors connected television and mobile...

Nifty Games raises $38m in Series B funding round

Gamesindustry.biz reports: "NFL Clash developer Nifty Games announced today that it has raised $38 million in a Series B funding round. The studio said...