Nuremberg, Germany – Stardoll, an online dress-up game and
community site for teen and tween girls, on Tuesday announced a multi-year
licensing agreement with toymaker Mattel (NYSE: MAT), to develop a Stardoll product line
set to debut in the fall. Launched in 2006, Stardoll counts 92 million
registered users and 15 million unique monthly users. Mattel has previously
advertised its brands such as Barbie and Fashionistas on Stardoll.
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