McLean, Va. – Looking to shed its image as a newspaper
publisher, Gannett (NYSE: GCI) on Monday launched a major branding campaign aimed at
positioning the company as a multi-platform powerhouse.
"We have
significantly changed our business and portfolio over the last several
years," said Craig Dubow, Gannett’s chairman and CEO.
"Our brand
launch represents the natural evolution of that transformation."
The company,
most widely known as the publisher of USA Today, has rolled out a new tagline,
"It’s all within reach," to trumpet its ability to target audiences
across TV, newspapers, the Internet, handheld devices and nearly 9,000 screens
in building lobbies and elevators.
A new logo also has been unveiled, as well
as a revamped corporate website.
Aside from USA Today, Gannett operates 81
community newspapers, 23 broadcast stations, more than 100 digital properties
and screens in more than 900 buildings.
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