Music Ally reports: “Last year we reported on the enormous claimed audience for a Backstreet Boys concert that was livestreamed on WeChat: 44.2 million viewers. Now Reuters has some interesting context on how that event fitted into WeChat’s wider strategy: its parent company Tencent’s desire to compete with TikTok (or rather, its Chinese version Douyin).”
Tencent Targets TikTok With WeChat Channels Short-Video Feature
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