IMDb reports: “National CineMedia has signed a new longterm deal with Regal Cinemas, one of its founding partners, in the latest sign both companies are moving towards restructuring their struggling businesses in a recovering exhibition sector. Terms of the new 10-year exhibitor service agreement were not disclosed, but the deal will see Ncm continue to exclusively offer on-screen advertisements at Regal Cinemas’ over 6,000 screens and 450 theaters, while also running its Noovie show with national, regional and local advertisers.”
