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Nielsen Launches New Tool to Measure Diversity on TV

The Hollywood Reporter reports: "Gracenote Inclusion Analytics will provide content creators, distributors and advertisers with proprietary metrics, including an identity group’s share of screentime...

Why Video on Demand Data Won’t Be Public Any Time Soon

The Hollywood Reporter reports: "While Comscore, Nielsen and Screen Engine/ASI are now tracking SVOD performance (mostly for clients), studios don’t yet have an incentive...

Comscore Introduces ‘Movies Everywhere’ Cross-Screen Measurement System

Deadline reports: "With the nature and business of feature films changing almost daily, Comscore has announced “Movies Everywhere,” a new cross-screen measurement system." Read more

Amazon Web Services’ insights into gaming for 2021

VentureBeat reports: "No one has a bird’s eye view of the game industry like Amazon. The company’s Amazon Web Services division provides online services...

App Annie: Mobile games could grow 20% to $120 billion in...

VentureBeat reports: "Mobile game spending could grow 20% to $120 billion in 2021, according to a report by mobile data and analytics provider App...

72% of all 2020 mobile revenue generated by games at $81bn

Gamesindustry.biz reports: "Mobile games were the top category for growth on app stores this year, App Annie reported. In its latest report, looking back...

Nielsen Plans Major TV Ratings Revamp By 2024 To Reflect Streaming’s...

Deadline reports: "Nielsen is planning to replace its current TV ratings system with a new one by 2024 that further integrates digital and streaming...

‘Gain a connection of higher value’: Why average revenue per user...

Digiday reports: "When it comes to direct-to-consumer moves from media owners you’ll often be blown away by the growth numbers. But it pays to...

Global Ad Market Recovering Faster Than Expected From COVID-19, Says Analysts

The Hollywood Reporter reports: "Global advertising expenditure is set to fall in 2020 as the media industry confronts the coronavirus pandemic, but the overall...

Black Friday 2020 digital games spending saw 10% decline

Gamesindustry.biz reports: "Despite expectations of a next-gen console launch driving spending across the board, Black Friday weekend 2020 actually saw year-over-year declines in digital...