research

Home research

Gen Z Ranks Watching TV, Movies as Fifth Among Top 5...

Variety reports: "Kids these days: They’re just not programmed to watch TV like their elders. Generation Z displays strikingly different entertainment preferences than older...

Networks Demand Audit of Nielsen Ratings During Pandemic

The Hollywood Reporter reports: "A group representing broadcasters contends the ratings service has undercounted viewers in the past year." Read more

Dentsu develops tool to address audience-based TV advertising’s patchwork problem

Digiday reports: "Traditional TV’s adoption of digital’s audience-based ad targeting is underway, but it remains ensnared by a lack of standardization. So ad buyers...

Consumers spend $32b on apps in Q1 2021 – App Annie

Gamesindustry.biz reports: "App Annie revealed this week that in the first quarter of 2021, consumers have spent $32 billion on in-app purchases on both...

Nielsen to close down SuperData

Gamesindustry.biz reports: "Data analytics company Nielsen is to shut down games market research division SuperData." Read more

Stadium Ad Tech at Heart of Bruin Sports Capital’s $100 Million...

Variety reports: "For the past year, leagues and teams, looking for new revenue sources, have in many cases turned to additional advertising signage on...

Antenna Up: How Subscription Data Decodes Streamers’ Success

The Hollywood Reporter reports: "The fledgling analytics company has Hollywood's ear, and ire, with an innovative approach to tracking streaming trends — like how...

The Global Recorded Music Industry Grew by $1.5bn in 2020, Despite...

Music Business Worldwide reports: "Cast your mind back to the first half of 2020. Beleaguered (as we all were) by scary and depressing daily...

Global esports, game streaming markets to reach $3.5b by 2025 –...

Gamesindustry.biz reports: "A new report from Juniper Research projects that esports and games streaming's worldwide revenues will rise 70% over the next four years." Read...

Nielsen Launches New Tool to Measure Diversity on TV

The Hollywood Reporter reports: "Gracenote Inclusion Analytics will provide content creators, distributors and advertisers with proprietary metrics, including an identity group’s share of screentime...