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Niantic to promote 1,000 small businesses in Pokemon Go for free...
Gamesindustry.biz reports: "Niantic has announced it will be offering 1,000 small and locally-owned businesses a year of free promotion in Pokemon Go as in-game...
Quibi on Pace to Hit Less Than 30% of Year-One Paid...
Variety reports: "The bad news for Quibi continues, as the struggling Jeffrey Katzenberg-founded video startup is in danger of massively missing its first-year target...
U.S. 2020 Ad Spending to Fall 17 Percent, Excluding Political, Amid...
The Hollywood Reporter reports: "U.S. advertising revenue will fall 4.3 percent this year to $213 billion, or around 17.0 percent when excluding political advertising,...
NBCUniversal Ad Chief Linda Yaccarino Responds To Advertisers’ Upfront Demands
Deadline reports: "In an open letter to advertisers Monday, NBCUniversal ad chief Linda Yaccarino offered a response to recent demands that media companies shift...
May 2020 NPD: Surging video game sales near $1 billion for...
VentureBeat reports: "May 2020 did not have any breakout new releases, but U.S. video game fans opened up their wallets regardless, according to industry-tracking...
Evan Spiegel on maps, Minis, and the future of Snapchat
The Verge reports: "On Thursday Snap held its second-ever partner summit as a virtual event, announcing a new suite of products and developer tools...
BYTA Adds $1.4M For Secure Digital Audio Transfer
Hypebot reports: "Byta, which provides secure digital audio transfer services, has announced a $1.4 million USD seed round led by the Canada Media Fund...
YouTube Pulls Black Lives Matter Fundraising Videos That Encourage ‘Fake Engagement’
Variety reports: "YouTube has removed multiple videos whose creators said they were donating ad revenue to Black Lives Matter and other racial-justice causes —...
Are Virtual Test Screenings the Future of Movie Marketing?
The Hollywood Reporter reports: "While some streamers and TV producers are turning to at-home test screenings, the major film studios are waiting for cinemas...
Playable Worlds lands $10m investment
GamesIndustry.biz reports: "More investors have bought into Raph Koster's vision for Playable Worlds. The upstart MMO studio led by the Star Wars Galaxies and...
