ClearSaleing Raises $1.7 Million for Advertising Analytics

By
Mark Hefflinger
-
0

Columbus,
Ohio – ClearSaleing, a provider of
online advertising analytics services, has raised $1.7 million in its third
round of funding from NCT Ventures Fund I.

The company said the investment from
NCT closes out a $3.75 million combination debt and equity funding package
"put in place to ensure the company could continue to make strategic
investments in product development, marketing and sales," said ClearSaleing
president Randy Smith.

Founded in 2006, Columbus, Ohio-based ClearSaleing’s
platform helps marketers and ad agencies manage their ad portfolios and more
efficiently and profitably allocate ad spending across a mix of online ad
investments.

The company also provides attribution management service.

 

Related Links:
http://snipurl.com/u7i09

International Social Network XIHA Life Lands $1 Million

By
Mark Hefflinger
-
1

Helsinki,
Finland – XIHA
Life, an online social network targeted at people living outside their home
country, as well as multilingual people around the world, has raised $1 million
in seed funding, led by Veraventure.

International angel investors and the company’s
founders also participated in the round.

Founded in 2007, Finland-based XIHA
Life counts over 700,000 members in more than 200 countries; the company noted
that no one country accounts for more than 5% of its total Web traffic.

The
site offers language recognition and filtering technology that lets users
select several different languages to communicate with new friends and people.

 

Related Links:
http://snipurl.com/u7hyc

http://www.xihalife.com

Citizen Journalism Service AllVoices Nabs $3 Million

By
Mark Hefflinger
-
0

San Francisco
– AllVoices, a citizen journalism site, has raised $3 million in a new round of
funding from VantagePoint Venture Partners, TechCrunch reported.

Founded in
2008, San Francisco-based AllVoices lets any user upload news content to the site,
and counts 5 million unique monthly visitors.

Contributors can be paid for
their work, depending on the number of page views their stories attract,
ranging from $0.25 per 1,000 views, with a minimum of 10,000 views, to $2.00 per 1,000 page views, with a minimum of 100,000 views.

The company
has now raised about $7.5 million in funding to date.

 

Related Links:
http://snipurl.com/u7hfi
(TechCrunch)

http://www.allvoices.com

YouTube-Sundance Movie Rental Test Fails to Grab Viewers

By
Mark Hefflinger
-
0

San Bruno,
Calif. – YouTube’s (NASD:  GOOG) experiment
with movie rentals tied to the Sundance Film Festival did not yield very
encouraging results, if NewTeeVee’s report on the numbers is correct. The five
films made available for 48-hour rental at $3.99 each generated a total of
1,500 rentals between them, according to NewTeeVee. That works out to less than
$6,000 in sales, or about $1,200 per film.

Related Links:
http://snipurl.com/u784b
(NewTeeVee)

http://snipurl.com/u784s
(DMW previous coverage)

Coalition for Innovative Media Measurement Adds Members

By
Mark Hefflinger
-
0

New York
– The Coalition for Innovative Media Measurement (CIMM), a group aiming to develop
new audience measurement techniques for TV and cross-platform video, announced
that Gannett, PepsiCo, Belo, ConAgra, Hearst and Microsoft have joined the
group. Among CIMM’s first initiatives is set-top box measurement, and the group
is embarking to establish a common "STB Lexicon" for analyzing and
processing set-top box measurement. Existing CIMM members include AT&T,
CBS, Carat, Discovery, GroupM, NBC Universal, News Corp., Omnicom, Publicis,
Time Warner and Disney.


 

Related Links:
http://www.cimm-us.org/press1.htm

PRS for Music Inks Pan-European Licensing Deal with iTunes

By
Mark Hefflinger
-
0

London – U.K. collecting
society PRS for Music, which represents 65,000 songwriters and music
publishers, has signed a pan-European licensing agreement with Apple’s (NASD: AAPL) iTunes
Store. The deal includes the mechanical rights of Peer Music, Chrysalis Music
Publishing and certain Warner Chappell repertoire.


 

Related Links:
http://snipurl.com/u78jm

http://snipurl.com/u78ju
(Billboard)

CW's "Supernatural" Spins Off Web Series "Ghostfacers"

By
Mark Hefflinger
-
0

Los Angeles
– The CW drama series "Supernatural" is getting a Web spin-off called
"Ghostfacers," to be produced by Warner Bros. TV’s (NYSE: TWX) Studio 2.0 and
producer McG’s Wonderland, Variety reports. The 10-episode Web series based on
"Supernatural," which has run five seasons on the CW, will appear on
the CW’s website as well as on TheWB.com.


 

Related Links:
http://www.variety.com/article/VR1118014263.html

http://www.cwtv.com/shows/supernatural

Borders CEO Quits to Become Head of A&P

By
Mark Hefflinger
-
0

Ann Arbor,
Mich. – Media retail store chain
Borders Group (NYSE: BGP) said on Tuesday that president and CEO Ron Marshall has resigned,
after a year on the job, to accept the role of CEO with another publicly held
retailer. The company named chief merchandising officer Michael J. Edwards as
interim CEO of Borders, and said it has retained Korn/Ferry International to
lead the search for a permanent replacement. BusinessWeek cited sources saying
that Marshall
will take over as head of Great Atlantic & Pacific Tea Co.


 

Related Links:
http://snipurl.com/u78ry

http://snipurl.com/u78sd
(BusinessWeek)

http://www.borders.com

SCOTUS Declines Sony Appeal; Launch Not "Interactive Service"

By
Mark Hefflinger
-
0

Washington
– The U.S. Supreme Court on Monday declined to hear an appeal from major record
label Sony (NYSE:  SNE) BMG, letting stand a lower court’s ruling that found
Launch Media’s Web radio offering was not an "interactive service" requiring
additional licensing fees, the Exclusive Rights blog reported.

Yahoo (NASD:  YHOO), which
acquired Launch Media for $12 million in 2001, settled copyright infringement
litigation brought by Sony Music over the service back in 2003, agreeing to pay
damages for past use of songs and to license Sony recordings for future use on
Launch.

Sony Music had further argued that Launch Media was an "interactive"
service because users could create stations based on their preferences, or an
artist name or song title — and thus should be subject to additional licensing
fees.

The U.S.
Second Circuit Court of Appeals found last year that Launch was not an
interactive service; Sony’s appeal of that decision to the Supreme Court
was declined yesterday.

 

Related Links:
http://snipurl.com/u78lg
(Exclusive Rights blog)

http://snipurl.com/u78n8
(DMW previous coverage)

Massify, Lionsgate Incubator Film Projects to Screen on YouTube

By
Mark Hefflinger
-
1

Santa Monica,
Calif. – Movie studio Lionsgate (NYSE: LGF) on
Tuesday announced the launch of its Lionsgate Incubator joint project with online
content creation network Massify, which the companies said will distribute resulting
short films produced by the partnership primarily on YouTube (NASD: GOOG).

The first project
from Lionsgate Incubator to appear on YouTube "will feature a
high-concept, male-driven comedy short that Lionsgate will evaluate for
development into a feature-length film."

The short film showcase will be
based on user-submitted content from Massify produced by Massify’s online
talent network.

Pitch submissions for the comedy project are open through March
8 on Massify, with a planned May 2010 start to production of the short film.

"This
collaboration signals a new step in feature film development, production and
distribution for next generation consumers," said Curt Marvis, President
of Digital for Lionsgate.

"This is a pioneering business model for
creating film projects within the online creative talent community and bringing
them to online audiences around the world. It represents the first time a movie
studio has linked a massive online community of filmmakers with a studio
development process."

 

Related Links:
http://snipurl.com/u786f

http://www.lionsgate.com

http://www.massify.com/lionsgate

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