Home advertising 3D TV Sales Projected To Decline in 2011

3D TV Sales Projected To Decline in 2011

Photo via r.nial bradshaw on Flickr under the Creative Commons License

California — Consumer interest and sales of 3D TVs are estimated to decline in 2011 while sales for connected televisions rise, according to SNL Kagan, a media and communication analysis business.

Issues surrounding universal standards, eyewear, lack of content, and higher price points are reasons to the decline, citing that nearly 1.8 million households will host the televisions by the end of the year — 2 percent of the overall market. By 2015, Kagan estimates 3D TV household penetration would rise from 5 percent at the end of 2012 to 21 percent.

“However, this does not include 3D accessories such as Blu-ray Disc players and additional 3D glasses, which cost about $100 depending on the manufacturer,” wrote senior analyst Robin Flynn.

Connected TVs have a much sunnier outlook. Their sales are projected to grow 14 percent this year — up to 8.4 million new web-enabled TV households from 7.5 million at the end of 2010.

Related Links:

http://tinyurl.com/3qlxnm2 (Home Media Magazine)

http://www.snl.com (SNL Kagan)