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Global Ad Market Recovering Faster Than Expected From COVID-19, Says Analysts
The Hollywood Reporter reports: "Global advertising expenditure is set to fall in 2020 as the media industry confronts the coronavirus pandemic, but the overall...
Why ad buyers (and sellers) need to pay more attention to...
Digiday reports: "Like the proverbial tree falling in the forest, we all recognize that oftentimes the TV is on, but no one is in...
Super Bowl Advertisers Face a Tricky Playing Field
Variety reports: "Advertisers in next year’s Super Bowl are hoping they will get to party like it’s pre-pandemic 2020. Earlier this year, Fox Corporation...
TV Advertising Rose 3 Percent in Third Quarter, Says Analyst: “That...
The Hollywood Reporter reports: "MoffettNathanson's Michael Nathanson cites the return of sports and the elections as drivers of the gain for all TV spending,...
Facebook Ads Could Be Reaching Saturation Point
The Wall Street Journal reports: "Facebook Inc.’s platforms are starting to feel like homes with too much furniture. It is getting difficult to move...
ESPN “One App, One Tap” Marketing Campaign Kicks Off During Statistical...
Deadline reports: "ESPN has begun a marketing campaign with the tagline “one app, one tap” as a way to plug its centralized digital destination."
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LinkedIn Discovers Ad Metric Error Which Lead to Over 400k Advertisers...
Social Media Today reports: "LinkedIn has reported a significant error in its ad reporting, which has caused many LinkedIn advertisers to be overcharged for...
Spotify is acquiring podcast hosting company Megaphone for $235 million
The Verge reports: "Spotify’s making another big podcasting acquisition. This time, it’s buying podcast hosting company Megaphone for $235 million, according to a source...
Univision Networks Ad Revenue Drop Narrows in Third Quarter
The Hollywood Reporter reports: "'Despite the ongoing uncertainties of COVID-19, advertising significantly improved from the second quarter, including record political advertising," says Vincent Sadusky,...
Sinclair Broadcast Group Reports Mixed Q3 Results As Regional Sports Networks...
Deadline reports: "Sinclair Broadcast Group edged Wall Street analysts’ estimate for revenue in the third quarter, reporting $1.54 billion as the acquisition of 22...
