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“The Worst Is Behind Us”: Media Giants Signal Turnaround for Ad...
The Hollywood Reporter reports: "In the latest financial quarter, entertainment giants' earnings reports revealed pain from the pandemic, but CEOs tried to focus on...
ViacomCBS to Launch Connected Video Advertising Platform EyeQ
The Hollywood Reporter reports: "Marketers using the platform will be able to buy connected video ads from the CBS TV network, Comedy Central, BET,...
Ad Spending to Drop 9.1 Percent Globally in 2020, 7.0 Percent...
The Hollywood Reporter reports: "Zenith says ad spending is "beginning to return" after the coronavirus pandemic hit and sees digital advertising attracting more than...
Pandora wants you to talk to its ads
The Verge reports: "Pandora wants you to talk to its ads. The company is expanding on its voice control features today with a beta...
Disney Pulls Facebook Ads for Disney Plus Amid Boycott Over Hate-Speech...
Variety reports: "Disney, the biggest spender on advertising with Facebook in the first half of 2020, has reportedly suspended ads for Disney Plus and...
Snap turns on Minis, bite-sized third-party apps in Snapchat
TechCrunch reports: "A set of mini apps has gone live on Snapchat platform, marking the beginning of a new chapter for Los Angeles-headquartered firm...
Hulu Ads For $500? Streamer Makes Bid for Small Advertisers
Variety reports: "Hulu is thinking big by trying to get some of the smallest video advertisers to start buying commercials."
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Cinedigm, TwentyOne14 Media Partner to Launch Multicultural TV Network
The Hollywood Reporter reports: "Chris McGurk's media firm is partnering with Quincy Newell's entertainment company to debut a linear and AVOD TV service aimed...
SiriusXM to Acquire Podcast Platform Stitcher
Billboard reports: "SiriusXM is in advanced talks to acquire podcast platform Stitcher from E.W. Scripps Co., sources tell The Hollywood Reporter. The acquisition gives...
Thanks to Lack of Sports, Advertising Revenue for U.S. Media Plummeted...
Variety reports: "Advertisers are spending less to get their messages in front of the U.S. consumer base, thanks to fewer big media spectacles to...
