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WarnerMedia’s Upfront Driven By Digital Video, Not Traditional TV
Variety reports: "Demand for digital advertising drove the bulk of demand for WarnerMedia’s “upfront” sales efforts, according to a person familiar with the matter, suggesting...
Riot Games gets Nielsen to measure League of Legends esports competitions
VentureBeat reports: "Riot Games has tapped Nielsen to measure League of Legends esports competition so sponsors know the impact of their advertising dollars. The...
Ad-Supported Video Service Tubi Tops 20 Million Monthly Active Users
Variety reports: "Ad-supported video service Tubi broke its own audience records in May: Tubi, which positions itself as a free alternative to Netflix, surpassed 20 million monthly...
Short-Form Service Quibi Secures $100M In Ad Sales & Signs Up...
Deadline reports: "Short-form digital service Quibi has already secured around $100M in advertising with six high-profile launch brands launching on the service. Jeffrey Katzenberg and Meg...
Synative lets game developers build playable Google Play demos
VentureBeat reports: "Synative has announced that developers can use its Synative Playable Studio to create playable game demos — a relatively new form of advertising — for...
Spotify now allows advertisers to specifically target podcast listeners
The Verge reports: "Spotify announced today that advertisers can now target ads based on the podcasts that people listen to. This means that unlike...
Facebook Settles Class Action Claiming Company Inflated Video Viewership Metrics
Hollywood Reporter reports: "Several advertising agencies told a California federal court on Wednesday that Facebook has agreed to settlement terms to resolve a putative...
As Madison Avenue Rushes to TV, Hulu Works For Its Cut...
Variety reports: "Hulu is owned by TV companies – and now it’s working to try to capture some of TV’s ad dollars before it’s too...
Podcast Advertising Revenue Hit $479.1 Million In 2018, Up 53%
Billboard reports: "Podcast advertising revenue grew to an estimated $479.1 million in 2018, up 53% over the previous year, according to a study published...
Following FTC complaint, Google rolls out new policies around kids’ apps...
TechCrunch reports: "Google announced this morning a new set of developer policies aimed at providing additional protections for children and families seeking out kid-friendly apps on...
