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Verizon Plans Multiple Ad Plays Leading to Super Bowl Commercial
Variety reports: "If Verizon gets its way, its Super Bowl advertising plans will include a 60-second commercial during the game – and a half-hour documentary that...
Hulu Will Start Offering ‘Attribution’ Measures for Advertisers
Variety reports: "Hulu, the video-streaming hub that is owned by Comcast, Fox and Disney, will launch its own effort to help sponsors determine 'attribution,'...
Nielsen Adds Mobile And OTT Viewing, Including YouTube, To Its Ad...
Deadline Hollywood reports: "Nielsen, which has long been criticized for not adequately reporting the full scope of media consumption, announced a noteworthy step today...
Spotify will now let brands sponsor its Discover Weekly playlist
Tech Crunch reports: "Spotify has begun testing a new type of ad in Discover Weekly, its personalized playlist of music that’s the streaming service’s...
ABC Seeks $2 Million to $3 Million for Oscars Ads
Variety reports: "Walt Disney’s ABC has sold more than three-quarters of its commercial inventory for its February 24 broadcast of the glitzy awards fest, according to...
AT&T Targets Digital Subscription Service to Help Defray Merger Costs
Variety reports: "AT&T has also promised Wall Street that by this time next year, it will shave $20 billion from its $170 billion debt load...
Oath agrees to pay $5M to settle charges it violated children’s...
Tech Crunch reports: "TechCrunch’s Verizon-owned parent, Oath, an ad tech division made from the merging of AOL and Yahoo, has agreed to pay around $5 million to settle...
YouTube Originals will become free and ad-supported by 2020
Tech Crunch reports: "YouTube is preparing to move its original programming out from behind its paywall. According to reports from The Hollywood Reporter and Variety on Monday, which...
Inside NBCU’s Bold Plan to Wring More Ad Dollars From Reruns
Variety reports: "The problem with repeats is that many viewers have already seen them. Now NBCUniversal wants people to look at the commercials that accompany reruns...
Refinery29 to Lay Off 10 Percent of Staff
The Hollywood Reporter reports: "Refinery29 is laying off about 10 percent of its staff as it shifts its video strategy, The Hollywood Reporter has confirmed. The cuts...
