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AT&T confirms it is buying ad platform AppNexus, reportedly for between...
Tech Crunch reports: "Another legacy carrier built on offering phone services is now taking a deeper dive into the world of advertising and specifically...
Facebook demands advertisers have consent for email/phone targeting
Tech Crunch reports: "Facebook is hoping to avoid another privacy scandal by adding new accountability and transparency requirements for businesses that use its Custom Audiences...
Madison Ave. Gets Sticker Shock Over NBCU’s New Primetime Ad Plan
Variety reports: "Media buyers are cheering NBCUniversal’s decision to cut back the number of ads its networks air in primetime. But they don’t share the...
Cambridge Analytica says it did not receive Twitter data from researcher
Venture Beat reports: "After a report over the weekend revealed that the researcher accused of giving analytics firm Cambridge Analytica improper access to Facebook...
YouTube Hit With Another Ad Scandal, Even as P&G Returns to...
Variety reports: "The timing is certainly awkward: Procter & Gamble, a top-spending marketer, announced that it’s resuming ad spending on YouTube — coming amid a new report...
NBCUniversal, Fox, Turner And Viacom Unite Around TV Ad Standards
Deadline Hollywood reports: "NBCUniversal, Fox, Turner and Viacom reached a multi-year agreement to work together to provide advertisers with advanced tools to more precisely target television audiences. Today’s partnership, announced...
YouTube tackling creator monetisation issues new pilot scheme
Gamesindustry.biz reports: "In a bid to claw back lost ground after an exodus of major advertisers last year, YouTube is piloting a new video...
Twitter endorses the Honest Ads Act
Venture Beat reports: "The Honest Ads Act, a recently introduced piece of legislation that would require large social platforms to keep more diligent records...
Child Advocate Groups Ask FTC to Investigate YouTube
The Hollywood Reporter reports: "In a complaint filed Monday, child advocates and consumer groups are asking the Federal Trade Commission to investigate and impose...
Netflix in Talks For $300 Million-Plus Acquisition of L.A. Billboard Company
Variety reports: "Netflix is seeking to acquire L.A.-based billboard company Regency Outdoor Advertising with an offer of more than $300 million, Reuters reported. Netflix is not the only...
