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Fox Corp. Strikes Ad-Tech Pact With Operative Media

Variety reports: "Fox Corp. has partnered with Operative Media that will help Fox supervise all of the advertising inventory across its portfolio, a new...

New Group Aims to Warn Advertisers About Podcast Perils, Hot Talk

Variety reports: "Madison Avenue is paying more money to podcasting. Now a group of people focused on the industry wants advertisers to pay more...

Google’s tracking changes could be painful for marketers forced to break...

Digiday reports: "After years of relying on the third-party cookie to prospect for new customers via retargeting and lookalike targeting, marketers, particularly retailers and...

Anheuser-Busch, a Titan of Sports Ads, Launches Streaming Sports Series That’s...

Variety reports: "One of the nation’s most colorful sports advertisers says it plans to launch its own sports-talk show because consumers are growing wary...

Advertisers’ linear TV ad dollars don’t carry as much clout as...

Digiday reports: "The traditional TV advertising business isn’t what it used to be. With the erosion of the pay-TV subscriber base and the rise...

Social commerce startup Elenas raises $6M and plans for international expansion

TechCrunch reports: "Colombian startup Elenas says it’s helping tens of thousands of women make money by selling products online. And today, it announced that...

Streaming Wars Could Shake Up TV’s Ad Dollars

Variety reports: "Donna Speciale’s recent return to the business of selling TV advertising might be the most obvious hint that Madison Avenue is eager...

Disney Tech Showcase Debuts Tools Bridging Streaming And Linear TV

Deadline reports: "Disney has debuted a suite of tools and offerings for advertisers designed to unify its linear networks and streaming platforms into a...

‘More ad dollars move to Snapchat’: Why direct-to-consumer brands eye the...

DigiDay reports: "Direct-to-consumer brands are increasing their spending on Snapchat this year as part of the ongoing push to diversify media budgets. Media buyers...

Pepsi and Other Advertisers Back New Content to Lure Binge-Watchers

Variety reports: "Television commercials have long been one of the media industry’s surest bets — so much so that advertisers around the world dumped...