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Top TV Station Owner Nexstar Redefining Ratings In Advertising Deals, Adding...
Deadline reports: "Nexstar, the No. 1 owner of local TV stations, is making a significant shift in its approach to negotiations with advertisers, ditching...
Facebook Launches a ‘News Tab’ on Mobile App, Pledges to Pay...
Billboard reports: "Over the course of its 15 year history, Facebook has variously ignored news organizations while eating their advertising revenue, courted them for...
Twitter Ad Tech Glitch Hammers Q3 Results, Sending Investors To Sidelines
Deadline reports: "Twitter said it reached 145 million of what the company calls “monetizable daily active users” in the third quarter, up 17% from...
Quibi Says It Has Sold Out $150 Million First-Year Ad Inventory
Variety reports: "Nearly six months before Quibi is slated to hit the market, a cluster of large advertisers has committed millions in ad spending...
Roku to Acquire Video Ad Platform dataxu for $150 Million
Hollywood Reporter reports: "Streaming media firm Roku said Tuesday that it has agreed to acquire Boston-based dataxu, a video advertising platform that enables marketers...
Digital Ad Spend Reached $57.9B in the First Half of 2019,...
TechCrunch Reports: "During the first six months of 2019, advertisers spent $57.9 billion on U.S. digital advertising, according to the latest report prepared by...
Tilting Point Acquires Mobile Game Monetization Platform Gondola
VentureBeat reports: "Mobile game publisher Tilting Point has acquired in-game offer and video ad optimization platform Gondola, bolstering its ability to offer developers a...
Fox Corp. Forges Deal With TV Ad Measurement Firm ISpot
Deadline reports: "Fox Corp. has set a deal with TV ad measurement and attribution firm iSpot.tv that will provide performance metrics for ads appearing...
Deezer Signs With Targetspot, Flirts With IPO
Hypebot reports: "Deezer, has signed a two year deal with Targetspot, the digital audio ad platform, to be the exclusive seller of the music...
TV Ad Rates (But Not Ad Revenue) Are Dropping
Forbes reports: "Each year, Ad Age releases a report on the cost to advertise a 30-second commercial, by regularly scheduled primetime program across the...
