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TikTok’s New Ad Product Gives Creators A Chance To Partner With...
TechCrunch reports: "TikTok announced today that it’s launching a new ad product called “Branded Mission” that will allow creators to connect with brands and...
Virtual Product Placement Ads Are Coming To Amazon Prime Video And...
TechCrunch reports: "Announced at this month’s NewFronts, Amazon and Peacock demonstrated new ad formats that use similar virtual product placement (VPP) tools, a post-production...
WeAre8 Launches Crowdfunder For Its Social Media App Where Users Are...
TechCrunch reports: "Last year the Supernova app launched as a ‘ethical alternative to instagram’. Now a new social media startup – WeAre8 – hopes...
YouTube’s Q1 Ad Revenue Was More Than Double What Spotify Made...
Music Business Worldwide reports: "YouTube‘s parent company Alphabet recently published its financial results for Q1 2022 (ended March 31), including revenues generated by the...
‘The Ad Experience That Consumers Find Most Annoying Are Also Bad...
Digiday reports: "Sustainability is one of the hot-button issues in the 21st century and one that's increasingly generating discussion at the highest echelons of...
Streaming Ad Spend Grew 57% in 2021 Reaching $15.2B, Market to...
TechCrunch reports: "Ahead of the start of the 2022 IAB NewFronts, where media and entertainment companies pitch their upcoming offerings to advertisers, the industry...
‘It Changed the Way People Perceived Digital Advertising’: Advertisers Reflect on...
Digiday reports: "In this last year, Apple’s crackdown on in-app tracking upended the digital advertising industry and crippled advertisers’ ability to know whether their...
Netflix’s Advertising Dilemma: Will Partners Get Any More Transparency?
The Hollywood Reporter reports: "Advertisers need to know whether they're getting their money's worth, which means sharing data — something the streaming giant (and...
How Roblox’s Layered Clothing Makes the Virtual World Feel More Real...
Digiday reports: "Digital clothing has long been a cornerstone for Roblox's virtual economy, but the platform's new Layered Clothing feature allows users to design...
Microsoft is Reportedly Looking to Bring Ads to Free-to-Play Xbox Games
TechCrunch reports: "Microsoft is reportedly creating an ad program that will allow brands to advertise in free-to-play Xbox games, according to a report from...
