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As Madison Avenue Rushes to TV, Hulu Works For Its Cut...
Variety reports: "Hulu is owned by TV companies – and now it’s working to try to capture some of TV’s ad dollars before it’s too...
Podcast Advertising Revenue Hit $479.1 Million In 2018, Up 53%
Billboard reports: "Podcast advertising revenue grew to an estimated $479.1 million in 2018, up 53% over the previous year, according to a study published...
Following FTC complaint, Google rolls out new policies around kids’ apps...
TechCrunch reports: "Google announced this morning a new set of developer policies aimed at providing additional protections for children and families seeking out kid-friendly apps on...
Broadcasting Upfronts 2019: What We Heard And What We Still Need...
Forbes reports: "Factions of the media and advertising world have been presaging the end of the television advertising upfronts for decades. It hasn’t happened...
Fox Pounds Start-Up Drums In Pitching New Business And Advertising Approach
Deadline reports: "Fox executives amplified their recent pitch about the new iteration of the company being a “stand-up” with its own “Day One” opening up...
Sports streamer fuboTV to expand into ad-supported free streaming
TechCrunch reports: "The sports-focused streaming service fuboTV will soon follow the rest of the industry by offering its own free and ad-supported streaming service, in addition...
Viacom Beats Q2 Profit Estimates, But Domestic Ad Sales Drag Down...
Deadline reports: "Viacom delivered a mixed second-quarter financial report, with earnings of 93 cents a share handily beating Wall Street forecasts, but revenue missing targets...
Google promises app developers more ad monetization options
VentureBeat reports: "Google today announced that app developers will soon be able to bid on a target return on ad spend (tROAS). Additionally, they...
Spotify launches voice-enabled ads on mobile devices in a limited US...
TechCrunch reports: "Spotify is increasing its investment in voice technology, as hinted at earlier this week on the company’s earnings call with investors. The...
Discovery U.S. Ad Revenue Rises as Prices, Digital Outweigh Audience Drop
Hollywood Reporter reports: "Discovery Inc. on Thursday reported a swing to first-quarter earnings that exceeded Wall Street expectations and recorded higher U.S. advertising revenue."
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