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How TV networks managed between securing upfront commitments and saving inventory...
Digiday reports: "The latest cycle of TV advertising’s upfront deal-making is likely to put even more pressure on an already tight linear TV and...
Google Delays Phasing Out of Data Tracking Cookies in Order to...
Social Media Today reports: "As marketers grapple with the evolving impacts of Apple's ATT update, which is seeing many iOS users opt out of...
As ATT hits critical mass, media spending see-saw from iOS to...
Digiday reports: "Apple’s crackdown on in-app tracking is starting to have a more pronounced effect on media spending. The reason: iOS versions (14.5.1, 14.6,...
Univision Expects Strong Volume Increases in TV’s Upfront Market
Variety reports: "Madison Avenue has a lot to say about the current state of the TV industry — and more of it will need...
Procter & Gamble Marketing Chief Urges Media to Help Madison Avenue...
Variety reports: "Marc Pritchard wants the media industry to help him find more of the people who are likely to be his best customers."
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The TV upfront marketplace is moving along at breakneck speed, and...
Digiday reports: "The 2021-22 TV upfront marketplace, accounting for some $20 billion or more in advertiser commitments laid down across linear, cable and streaming/connected...
NBCU CEO Sees Robust Demand in Upfront, but Offers No Details...
Variety reports: "The CEO of NBCUniversal said the company enjoyed robust demand in the TV industry’s upfront market, but offered no tangible details on...
HBO Max’s Ad Plan: 5 Key Takeaways
Variety reports: "Over its nearly five-decade history, HBO has never run commercials. Now WarnerMedia, in a bid to maximize its streaming base, has rolled...
Marketers fret as Apple’s hardline stance on tracking gets firmer
Digiday reports: "Marketers continue to avoid Apple’s harsh reality of a world without individual tracking, but it’s getting harder to avoid the consequences of...
Apple outlined plans to increase consumer data privacy at WWDC
VentureBeat reports: "Apple, facing accusations from rivals that it has too much control over its App Store, on Monday outlined plans to increase user...
