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SoundCloud Gets Moody With Its Latest Advertising Feature
Music Ally reports: "SoundCloud’s latest feature for advertisers? It’s a mood. Well, it’s mood targeting for ads anyway, enabling brands to target particular music...
Walmart To Enhance Media Business With $2.3 Billion Vizio Acquisition
PYMNTS reports: "Walmart and smart television maker Vizio entered into an agreement for Walmart to acquire Vizio for $2.3 billion. The acquisition would enable...
Netflix Plans To Put Advertisers Into Interactive ‘Squid Game’ For TV...
Variety reports: "Before marketers can start putting their commercials into Netflix programs for the year to come, they’ll get to step into those programs...
Prime Video Now Charges Extra For Dolby Vision And Atmos
Mashable reports: "Amazon quietly stopped offering Dolby Vision and Dolby Atmos support on its ad-supported Prime Video tier. The change, first noticed by German...
YouTube Touts High-Profile Ad Formats Ahead Of Super Bowl
Next TV reports: "The Super Bowl is not just a big moment for television. With the big game approaching YouTube has a few new...
Paramount Sees Sell-Out For Nickelodeon Super Bowl Commercials
Variety reports: "It wasn’t child’s play, but Paramount Global has sold out all commercial inventory tied to a coming simulcast of Super Bowl LVIII...
Reminder: Amazon Prime Video is Getting Ads Today
The Verge reports: "In case the hubbub of the holidays made you forget all about (or completely miss) Amazon’s news about putting ads in...
Netflix To Eliminate Its Basic, Ad-Free Subscription This Year
CNET reports: "Netflix is making more changes to its subscription offerings and will completely phase out its cheapest basic ad-free option. The streaming giant...
US Media Becomes Vevo’s Ad Sales Partner In Latin America
Music Business Worldwide reports: "US Media, an advertising company that connects brands to audiences in Latin America, has formed an advertising sales partnership with...
Disney ‘Shoppable’ Ad Format Enters Beta
Broadband TV News reports: "Unilever has joined a beta program launched by Disney that allows consumers to purchase items without disrupting the viewing experience....