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Fox Settles Lawsuit for Using Muhammad Ali to Hype Super Bowl
The Hollywood Reporter reports: "Fox Broadcasting and Muhammad Ali Enterprises will be trading punches no longer as a $30 million lawsuit over the boxer’s...
Facebook starts testing AR ads in the News Feed
The Verge reports: "Facebook ads will start feeling a little more like a virtual fitting room. The company announced today that it will begin...
UK job ad indicates Amazon wants to bring TV advertising and...
Tech Crunch reports: "People have long wondered if one of Amazon’s goals in video and advertising — two key areas in Amazon’s media strategy — ultimately...
Spotify Tests Ad-Skipping Option for Free Users in Australia
Billboard reports: "As of Monday (July 2), free Spotify users in Australia will be able to start skipping ads as a part of the company’s new...
AT&T confirms it is buying ad platform AppNexus, reportedly for between...
Tech Crunch reports: "Another legacy carrier built on offering phone services is now taking a deeper dive into the world of advertising and specifically...
Facebook demands advertisers have consent for email/phone targeting
Tech Crunch reports: "Facebook is hoping to avoid another privacy scandal by adding new accountability and transparency requirements for businesses that use its Custom Audiences...
Madison Ave. Gets Sticker Shock Over NBCU’s New Primetime Ad Plan
Variety reports: "Media buyers are cheering NBCUniversal’s decision to cut back the number of ads its networks air in primetime. But they don’t share the...
Cambridge Analytica says it did not receive Twitter data from researcher
Venture Beat reports: "After a report over the weekend revealed that the researcher accused of giving analytics firm Cambridge Analytica improper access to Facebook...
YouTube Hit With Another Ad Scandal, Even as P&G Returns to...
Variety reports: "The timing is certainly awkward: Procter & Gamble, a top-spending marketer, announced that it’s resuming ad spending on YouTube — coming amid a new report...
NBCUniversal, Fox, Turner And Viacom Unite Around TV Ad Standards
Deadline Hollywood reports: "NBCUniversal, Fox, Turner and Viacom reached a multi-year agreement to work together to provide advertisers with advanced tools to more precisely target television audiences. Today’s partnership, announced...
