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BrightLine Study Shows Streaming Ads Get Boost From Interactivity
Next TV reports: "With more marketers moving advertising dollars to streaming, BrightLine, a pioneer in interactive commercials, has produced a study to show that...
Netflix Touts 150 Percent Increase In Ad Sale Commitments This Upfront
The Hollywood Reporter reports: "Netflix saw a more than 150 percent increase in ad sales commitment after this year’s upfront, compared to last year,...
Fox Nears Sell-Out Of Super Bowl Ads Before End Of Summer
Variety reports: "Fox Corp. is on the verge of scoring a massive touchdown for Super Bowl LIX, even though kickoff is a little less...
ReachTV Working With Transmit To Create Ads In Live Sports
Next TV reports: "Streaming network ReachTV said it is working with tech company Transmit to create new advertising formats during live sports events. Transmit’s...
Roku To Launch FAST Premium Sports Channel
Yahoo! Tech reports: "Roku has unveiled plans to launch a free, ad-supported premium sports channel on Aug. 12. The Roku Sports Channel will feature...
Viewers Warm To Ad-Supported Streaming Service
Broadband TV News reports: "Almost half (49%) of households are now willing to accept ads for a cheaper streaming service, according to Kantar’s latest...
Microsoft Is Removing Ads From Skype
The Verge reports: "Microsoft is making Skype ad-free in an update that will rollout to users across all platforms soon. The update also includes...
Paramount Advertising Launches Self-Service Platform For Smaller Businesses
Next TV reports: "Paramount Advertising said it launched its self-serve ad buying platform, designed to attract more ad dollars from small and mid-sized businesses...
Two-Thirds Of Gamers Say In-Game Ads Don’t Negatively Affect Their Experience,...
Variety reports: "Two in three gamers say in-game ads “positively or neutrally” affect their gaming experience, and 45% of gamers don’t mind watching regular...
Global Ads Lift Entertainment And Media As Game Industry Recovers |...
GamesBeat reports: "Despite economic headwinds, technological disruption and increased geographic and industry competition, the global entertainment and media (E&M) industry grew in 2023, with...
