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Netflix, Yahoo In Pact To Expand Programmatic Ad Sales
Variety reports: "Netflix added Yahoo to its list of partners for programmatic ad sales, the streaming giant’s latest effort to spark interest in its...
Anzu Advances In-Game Ad Offerings With Amex Ventures Investment
GamesBeat reports: "Advertising solutions company Anzu announced today that it has received a new investment from Amex Ventures. The undisclosed amount will accelerate Anzu’s...
Unity Launches New Audience Hub For Privacy-First Ad Campaigns
GamesBeat reports: "Unity today announced the launch of its new Audience Hub, which combines the company’s own privacy-first insights with third-party data sources to...
Pinterest Tests An AI Feature That Lets Advertisers Turn Their Catalogs...
TechCrunch reports: "Pinterest is experimenting with “auto-collages,” an AI feature that allows advertisers to quickly turn their product catalogs into shoppable collages, the company...
Global Ad Forecast Downgraded As Creator Platforms Poised To Overtake Pro...
The Hollywood Reporter reports: "The media buying giant WPP Media (recently rebranded from GroupM) is downgrading its projected ad revenue forecast for 2025. After...
AppHarbr Helps Block Malicious Ads For Mobile Games
GamesBeat reports: "FunCorp had an ad quality problem, so it turned to AppHarbr for a solution. FunCorp is a mobile entertainment company known for...
Nearly Half Of Streaming Subscriptions Are For Plans With Ads
The Verge reports: "Ad-supported tiers are proving to be popular with streaming customers. New data from subscription analyst firm Antenna shows that 46 percent...
YouTube Shorts Revenue Now Matches Long-Form YouTube Content
RouteNote reports: "Last week, YouTube CEO Neal Mohan revealed that YouTube Shorts now brings in the same ad revenue per watch hour as long-form...
Amazon Debuts Contextual Pause Ads And Shoppable Inventory For Brands On...
Deadline reports: "Amazon is rolling out new ad formats on Prime Video, including contextually relevant pause ads and shoppable inventory. The tech giant announced...
Amazon Thinks It Has A Winning Play To Score Sports Ad...
The Hollywood Reporter reports: "When Amazon takes the stage for its upfront presentation Monday evening, the company believes that it has an ace up...
