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‘De-correlated with Economic Fluctuations’: Despite Pandemic Uncertainty Ahead Advertisers Will Spend...
Digiday reports: "It’s the season for forecasting 2022. With the range of predictions, one is consistent: advertisers will keep spending more than 2020 and...
Pixalate Tunes into $18.1M For Fraud Prevention in Television, Mobile Advertising
TechCrunch reports: "Pixalate raised $18.1 million in growth capital for its fraud protection, privacy and compliance analytics platform that monitors connected television and mobile...
Mobile firms Vungle and Liftoff to merge into new company
Gamesindustry.biz reports: "Adtech outfits Vungle and Liftoff are set to merge to form one bigger company. Both firms are backed by Blackstone, and the...
Link-in-bio monetization platform Snipfeed raises a $5.5M seed round
TechCrunch reports: "The link-in-bio business is heating up as more mobile website builders compete for a coveted slice of real estate on a creator’s...
As in-game ads expand, ad tech firms look to level up...
Digiday reports: "As gaming has gained in popularity during the COVID-19 pandemic, advertisers are moving further into games as a way to reach gamers...
Why Overtime is banking on third-party metrics to grow its roster...
Digiday reports: "Overtime, a digital sports brand was born on social media in 2016, and set its sights on growing online video to achieve...
NBCUniversal Says Peacock Has Secured $500M in Up-Front Commitments
The Hollywood Reporter reports: "Peacock may still lag behind some of its competitors in terms of paid subscribers, but NBCUniversal wants to make it...
EA and Hi-Rez partner with in-game advertising platform
Gamesindustry.biz reports: "Electronic Arts and Tencent-backed Hi-Rez Studios are among the first to partner with a new in-game advertising platform."
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WarnerMedia Wraps Upfront, Claiming Solid Results but Offering Scant Detail
Variety reports: "WarnerMedia said it posted a solid upfront, but, like its rivals this year, offered little evidence of whether it had notched volume...
How TV networks managed between securing upfront commitments and saving inventory...
Digiday reports: "The latest cycle of TV advertising’s upfront deal-making is likely to put even more pressure on an already tight linear TV and...
