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How TV networks managed between securing upfront commitments and saving inventory...

Digiday reports: "The latest cycle of TV advertising’s upfront deal-making is likely to put even more pressure on an already tight linear TV and...

Google Delays Phasing Out of Data Tracking Cookies in Order to...

Social Media Today reports: "As marketers grapple with the evolving impacts of Apple's ATT update, which is seeing many iOS users opt out of...

As ATT hits critical mass, media spending see-saw from iOS to...

Digiday reports: "Apple’s crackdown on in-app tracking is starting to have a more pronounced effect on media spending. The reason: iOS versions (14.5.1, 14.6,...

Univision Expects Strong Volume Increases in TV’s Upfront Market

Variety reports: "Madison Avenue has a lot to say about the current state of the TV industry — and more of it will need...

Procter & Gamble Marketing Chief Urges Media to Help Madison Avenue...

Variety reports: "Marc Pritchard wants the media industry to help him find more of the people who are likely to be his best customers." Read...

The TV upfront marketplace is moving along at breakneck speed, and...

Digiday reports: "The 2021-22 TV upfront marketplace, accounting for some $20 billion or more in advertiser commitments laid down across linear, cable and streaming/connected...

NBCU CEO Sees Robust Demand in Upfront, but Offers No Details...

Variety reports: "The CEO of NBCUniversal said the company enjoyed robust demand in the TV industry’s upfront market, but offered no tangible details on...

HBO Max’s Ad Plan: 5 Key Takeaways

Variety reports: "Over its nearly five-decade history, HBO has never run commercials. Now WarnerMedia, in a bid to maximize its streaming base, has rolled...

Marketers fret as Apple’s hardline stance on tracking gets firmer

Digiday reports: "Marketers continue to avoid Apple’s harsh reality of a world without individual tracking, but it’s getting harder to avoid the consequences of...

Apple outlined plans to increase consumer data privacy at WWDC

VentureBeat reports: "Apple, facing accusations from rivals that it has too much control over its App Store, on Monday outlined plans to increase user...