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It’s Official: More Ads Are Coming To Apple TV+
Gizmodo reports: "You can look forward to more ads on Apple TV+ in the near future. Apple has hired a long-time TV advertising executive,...
TikTok Launches New ‘Creativity Program’ To Provide More Revenue Opportunities To...
Social Media Today reports: "TikTok continues to explore more ways to share revenue with creators, this time via a new ‘Creativity Program’, which it’s...
Meta Is Launching A Pay-For-Verification Subscription Service For Facebook And Instagram
CNN reports: "Meta is testing a subscription service which will allow Instagram and Facebook users to pay to get verified, Mark Zuckerberg announced on...
TikTok’s New Ad Tools Allow Users To Boost Other People’s Videos
The Verge reports: "TikTok is adding new features to its advertising portal, Promote, including the ability to boost the videos of other users, the...
Fox Sells Out Super Bowl Ad Inventory, With Some 30-Second Spots...
Deadline reports: "Fox has officially sold out all of its advertising inventory for Super Bowl LVII, with peak prices surpassing $7 million for a...
Disney Advertising Expands Relationship With Edward Norton-Backed Measurement Firm EDO, Will...
Deadline reports: "Disney Advertising and measurement firm EDO, whose co-founder and chairman is the actor and director Edward Norton, have expanded their relationship into...
Why Disney Built Its Own Ad Server For Disney+ And Hulu-And...
Variety reports: "Do or not do. There is no try.” — Yoda (“The Empire Strikes Back,” 1980) Disney’s prowess as an entertainment powerhouse is...
YouTube Will Begin Sharing Ad Revenue With Shorts Creators On February...
Engadget reports: "YouTube's long-awaited revenue-sharing program for Shorts creators is nearly ready. Starting today, the company is rolling out a new Partner Program agreement...
Despite Challenges, Netflix Says Its Ad Tier Is Doing Well
Tech Crunch reports: "In November, Netflix unveiled its long-anticipated ad-supported tier which offers customers in select markets, including the U.S., the ability to offset...
Nielsen Announces Launch Of Nielsen One Ads For Campaign Measurement
Ad Week reports: "Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One...
