Cannes, France – Mobile music discovery service Shazam
is generating 300,000 track purchases each day from users of the service, CEO
Andrew Fisher said at the MidemNet conference in Cannes, France,
Music Ally reported. The Shazam service lets its 50 million users hold their
phones up to a speaker, which then sends data to Shazam and the user in turn receives
song, artist and album information, along with links to buy the track. Fisher
said Shazam now reports a 13% conversion rate, for those purchasing a track
after tagging it using Shazam.
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(Music Ally)
