New York
– Looking for ways pare down expenses, AOL (NYSE: AOL) has sold U.K.-based Perfiliate, the
operator of an affiliate marketing network under the brand name Buy.at, to
London-based Digital Window.
Financial terms of the deal were not disclosed.
AOL had acquired Buy.at for a reported $125-$150 million in 2008.
Founded in
2002, Buy.at is a network that lets publishers in the U.S., U.K.,
and Scandinavia partner with merchants to help
drive consumers to those companies’ websites.
AOL reportedly has been trying
to shed several of its non-core assets, including its ICQ instant messaging
unit, social network Bebo and video site Truveo, among others.
Related Links:
http://www.reuters.com/article/idUSLDE62006L20100301
