Santa Clara,
Calif. – Rovi (NASD: ROVI) (formerly
Macrovision), a provider of various digital entertainment technologies, has
acquired media recommendation service MediaUnbound for an undisclosed sum.
Cambridge,
Mass.-based MediaUnbound was founded in 2000 by Harvard undergraduates; clients
have included Napster, MTV Networks, NTT DoCoMo and HMV.
Santa
Clara, Calif.-based Rovi said the deal will improve its
recommendation capabilities and decrease its time to market for new products.
Rovi
operates the All Media Guide database of metadata on 1.8 million albums and 16
million tracks, in addition to 1.2 million TV episodes and 430,000 movie
titles.
Related Links:
http://www.mediaunbound.com
