New York
– Digital entertainment studio Electus, a unit of IAC (NASD: IACI), and Viacom’s (NYSE: VIA) MTV on
Monday announced a partnership to develop an interactive telenovela, with executive
producers to include "Ugly Betty" actress America Ferrera and her
production company, Take Fountain. Developed for both television and the Web,
"Pedro & Maria" will partner and utilize Facebook, Twitter and
other social media sites in both English and Spanish. Procter & Gamble
Productions will also create original commercials and branded entertainment
opportunities for its products.
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