Reston, Va. – Americans received a record 1.1 trillion
display ads during the first quarter, up 15% from the same period in 2009,
according to new statistics released by Internet audience measurement firm
display ad spending reached an estimated $2.7 billion during the period.
"Following a severe ad recession that began in late 2008 and continued
through the first three quarters of 2009, we’ve been seeing a strong resurgence
in the online display ad market," said Jeff Hackett, a senior vice
president at comScore.
"This pickup in activity should bode well for the
online advertising industry as we move forward in 2010."