Los Angeles – The Hollywood movie studios are looking to experiment with
shortening the traditional four-month window between when a movie is released
to theaters and when it becomes available on home video, in a bid to generate
more revenue from new video-on-demand and other services, Variety reports.
For
instance, "Alice
in Wonderland" will become available on DVD three months after its
theatrical release.
Time Warner Cable is also reportedly looking to create a
service that offers movies 30 days after their release, at a premium of $20 per
viewing.
Sources told Variety that nearly every studio told exhibitors they
wouldn’t support a 30-day window, but a 60-day window could prove more
appealing.
Studios also reportedly would like to see a home viewing fee of between
$30 and $50 for films still in theaters.
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