New York
– Rupert Murdoch’s News Corporation (NYSE: NWS) announced on Monday that it has acquired
Skiff, Hearst Corp.’s e-reading platform, and also made an investment in
Journalism Online, a venture that aims to boost revenues for publishers.
The
financial terms of both agreements were not disclosed.
The Skiff platform
"specializes in delivering visually appealing layouts for newspaper and
magazine content" for tablet computers, smartphones, e-book readers and
similar devices.
Journalism Online was co-founded by media industry veteran
Steven Brill, and Gordon Crovitz. The platform lets publishers choose and
continually adjust multiple options for paid access to online content.
"Today’s
developments underscore News Corporation’s ongoing commitment to create strong
business models that support journalism at a time of great change in our
industry," said chief digital officer Jon Miller.
"Both Skiff and
Journalism Online serve as key building blocks in our strategy to transform the
publishing industry and ensure consumers will have continued access to the
highest quality journalism."
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