– Hoping to give a significant boost to its Web content strategy, AOL (NYSE: AOL) on
Tuesday will debut its new online music video network, known as Cambio.
site, aimed at 13-24 year olds, is the result of a partnership between AOL,
brand strategy firm MGX Lab, and the Jonas Group, which represents musical acts
such as the Jonas Brothers, Demi Lovato and Jordin Sparks.
The New York Times
reported that the site aims to be an MTV for the Internet, featuring a daily
entertainment talk show, as well as a handful of other series and music videos.
For AOL, the goal will be to draw a hard-to-reach demographic and boost revenue
in the fast-growing online video category.