San Francisco – Social games
developer Zynga has received a $147 million new investment from Japan’s
Softbank, BusinessWeek reported, citing two people familiar with the deal. San
Francisco-based Zynga’s popular titles include "FarmVille" and
"Mafia Wars."
Citing the Nikkei business daily, Reuters reports that
Softbank would localize Zynga’s titles for the Japanese market, and jointly
promote its titles throughout Asia.
Zynga
previously raised a $180 million round in December 2009, and recently signed a
deal to bring its social games to Yahoo’s platform.
Related Links:
http://snipurl.com/xfxge
(BusinessWeek)
Sound investment. Although Zynga went through some recent growing pains (drop in users from 252 MM to 216 MM) the launch of Frontierville has brought them more success. Zynga’s ability to reinvent themselves and adapt to changing needs will keep them more relevant. Which in turn makes them an excellent company to associate with.