Sunnyvale, Calif. – Yahoo (NASD: YHOO) on Friday announced a local
advertising partnership with Gannett (NYSE: GCI), a publisher of 81 newspapers including
USA Today.
Under the terms, Gannett’s local papers, as well as seven of its
broadcasting division websites, will sell Yahoo ad inventory as part of their
local ad services.
Gannett said it will also be leveraging the targeting and ad
ordering capabilities of the APT from Yahoo platform.
Meanwhile, Gannett will
provide select local content across Yahoo properties in the U.S., including the
Yahoo homepage.
Gannett expects the deal with Yahoo to cover as much as 80% of
the total digital ad audience in each market.
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