Port Washington, N.Y. – Sales of PC games via digital
download are approaching parity with physical copies of the games sold in
retail stores, according to a report from market research firm NPD Group.
2009, U.S. consumers purchase 21.3 million PC games via download, compared to
23.5 million purchased at retail.
Downloaded PC games accounted for 48% of
retail sales in 2009, and 36% of dollar sales.
The top ranked digital PC game
retailers in 2009 based on unit share — excluding casual games retailers —
were Valve’s Steampowered.com; Direct2drive.com; Blizzard.com; EA.com; and