New York – Exelate, an online marketplace for audience
targeting data and provider of data management tools for publishers, announced
on Tuesday the closing of a $15 million, second round of venture capital
financing.
The round was led by Menlo Ventures, with participation from previous
investor Carmel Ventures.
New York-based Exelate operates an open marketplace
for behavioral targeting data that it says includes 150 million unique U.S.
visitors.
The company will use the funds to enhance its data marketplace
footprint, and further develop its data management tools.
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