Reston, Va. – U.S. retail e-commerce spending reached 32.9
billion during the second quarter, up 9% from the same period in 2009, according
to new estimates by comScore.

It marked the third straight quarter of positive
growth after a year of flat or negative growth rates. Among households earning
at least $100,000 a year, the figure soared 17%.

"The second quarter’s
continuation of the first quarter’s strong retaile-commerce growth rates is
encouraging," said Gian Fulgoni, the chairman of comScore.

"We remain
cautiously optimistic heading into the second half of the year, but we will be
keeping a close eye on unemployment rates, which along with potential
uncertainty in the stock market could limit growth in e-commerce spending in
the near term."


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  1. This is a positive indicator for retail e-commerce. As the outlook looks optimistic, leading retailers are embracing new online sales channels too — such as offering products for sale on their Facebook Fan Pages. With over 500 million users on Facebook, e-commerce retailers can get ahead by “going social” before their competition does. -Andy (